# Modernly Retro Video Games The 'Game Boy 1up' Handheld Console by Florian Renner is Geeky By Michael Hemsworth | Published 2015-12-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/handheld-console References: [thisiswhyimbroke](http://www.thisiswhyimbroke.com/game-boy-1up) & [florian-renner](http://www.florian-renner.com/229285/7975533/projects/game-boy-1up) The 'Game Boy 1up' Handheld Console by Florian Renner is a clear example of a conceptual piece of technology that, while indeed able to produce awesome effects for current users, is designed to mimic the likeness of a nostalgic product. The 'Game Boy 1up' Handheld Console by Florian Renner takes the [original aesthetic of the Gameboy](https://www.trendhunter.com/trends/analogue-pocket-gbc-colors-edition) as seen in 1989 and gives it a horizontal overhaul; the device places the screen in the middle and pushes the buttons to the sides. The conceptual 'Game Boy 1up' Handheld Console by Florian Renner would satisfy a preference for gamers to partake in [nostalgically retro pastimes](https://www.trendhunter.com/trends/analogue-3d-funtastic) that would enable them to have modern technology in a design that's familiar. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Retro Gaming:** Opportunity to create new handheld consoles that combine modern technology with nostalgic designs. - **Nostalgic Technology:** Potential for conceptual technology that mimics the aesthetics of popular products from the past. - **Horizontal Gaming:** Innovation in handheld gaming consoles by placing the screen in the middle and buttons to the sides. ### Industries Being Reshaped - **Gaming:** Opportunity to cater to gamers seeking retro gaming experiences with modern technology. - **Consumer Electronics:** Potential for producing conceptual technology that taps into nostalgia and appeals to consumers. - **Product Design:** Innovation in the design of handheld consoles to enhance gaming experiences and evoke nostalgia. ## Related on Trend Hunter - [Projector-Equipped Handheld Gaming Consoles](https://www.trendhunter.com/trends/nintendo-game-boy-concept.md) - [Vibrant Retro Handheld Gaming](https://www.trendhunter.com/trends/pocket-classic.md) - [Foldable Gaming Consoles](https://www.trendhunter.com/trends/game-boy-flip-concept.md) - [Industrial Handheld Gaming Consoles](https://www.trendhunter.com/trends/pocketman-p1.md) - [Handheld Gaming Console Concepts](https://www.trendhunter.com/trends/playfusion.md) - [Ultra-Compact Gamer Console Concepts](https://www.trendhunter.com/trends/tiny-gaming-console.md) - [Retro Handheld Consoles](https://www.trendhunter.com/trends/modretro.md) - [Robotic Handheld Gaming Systems](https://www.trendhunter.com/trends/game-bot.md) - [Shapeshifting Gamer Consoles](https://www.trendhunter.com/trends/nintendo-game-boy-famicon.md)