# Hand-Drawn Sketch-Informed Athletic Apparel Sharpie Joins Forces with Under Armour By Kalin Ned | Published 2026-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/handdrawn-sketch References: [about.underarmour](https://about.underarmour.com/content/ua/about/en/stories/2026/07/sharpie-and-under-armour-launch-limited-edition-d--fox-x-sharpie.html)  The iconic permanent marker brand [Sharpie](https://www.trendhunter.com/trends/jeremiyah-love) has partnered with [Under Armour](https://www.trendhunter.com/trends/fox-1) to launch the limited-edition D. [Fox](https://www.trendhunter.com/trends/flush-balm) x Sharpie Capsule, which draws inspiration from hand-drawn sketches. This footwear and apparel line is headlined by the Fox 2 x Sharpie basketball shoe, which translates hand-drawn sketches inspired by NBA player De'Aaron Fox's personal journey into performance-driven designs. The shoe incorporates graphics that reference significant elements of Fox's life, including his nickname 'Swipa,' which alludes to his defensive prowess, along with a poppy flower representing his daughter and a crown symbolizing his son. Each illustration originates as a Sharpie marker drawing before being refined into the final product. The collection also includes a range of t-shirts, hoodies, and shorts for both adults and youth, all featuring artwork that echoes the playful, notebook-sketch aesthetic. Image Credit: Under Armour x Sharpie ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 74% | Activity: 74% | Freshness: 86% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sketch-inspired Sportswear:** Hand-drawn aesthetics bring a more personal, collectible quality to performance apparel, creating space for products that blend athletic function with expressive storytelling. - **Athlete-led Personalization:** Narratives tied to athletes’ families, nicknames, and identities are making merchandise feel more intimate, supporting premium limited drops rooted in emotional connection. - **Art-supply Brand Collaborations:** Unexpected partnerships between creative-tool brands and sportswear labels introduce fresh visual languages that can differentiate crowded apparel categories. ### Who This Affects Most - **Athletic Apparel:** Performancewear brands are incorporating illustrative design cues to expand beyond technical features and compete through culture, identity, and limited-edition appeal. - **Footwear:** Basketball shoes with personal artwork and symbolic graphics are shifting signature models into wearable storytelling platforms with stronger collector value. - **Creative Supplies:** Marker and stationery brands can extend cultural relevance by translating familiar creative behaviors into fashion, footwear, and lifestyle products. ## Related on Trend Hunter - [Golf Heritage FashionCapsule](https://www.trendhunter.com/trends/aim-leon-dore-x-footjoy.md) - [Artist-Supported Marker Brand Activations](https://www.trendhunter.com/trends/jeremiyah-love.md) - [Animation Performance Apparel](https://www.trendhunter.com/trends/disney-x-nike.md) - [Football Skate Capsule](https://www.trendhunter.com/trends/adidas-skateboarding-x-thrasher-x-afa.md) - [Sketch Effect Sneakers](https://www.trendhunter.com/trends/instapump-fury-94-eren.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Cult-Favorite Animation-Inspired Stationery Collections](https://www.trendhunter.com/trends/toy-story-5s.md) - [Auto-Inspired Athletic Lines](https://www.trendhunter.com/trends/highoctane-collaborative-collection.md)