# Deceptive Fashion 3 Kiss FM Handcuff Shirts By Bianca | Published 2008-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handcuff-shirts References: [adsneeze](http://www.adsneeze.com/mass-media/kiss-fm-creative-advertisements) We've seen shirts that fake preppy and business apparel, but these handcuff shirts fake a badass situation, for lack of better words. The T-shirts are part of an [ad campaign](https://www.trendhunter.com/trends/legitimate-you) for radio station, [Kiss FM](https://www.trendhunter.com/trends/presson-nails) and were created by LongPlay 360 in Sao Paulo, Brazil. It's a great [promotional shirt](https://www.trendhunter.com/trends/mens-wearhouse). Many guys that would think these shirts are hilarious, and surely a lot of people would gladly parade around wearing them in public, acting as walking billboards for Kiss FM. Clever and fun! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Deceptive Apparel:** There is a market for clothing and accessories with deceptive designs that cater to certain niches. - **Humorous Promotional Merchandising:** Brands can use humorous branding on their merchandise to create promotional items that appeal to the younger audience. - **Edgy Fashion:** The popularity of edgy and provocative clothing styles is on the rise among young adults who are looking to make a statement. ### Sectors Adopting This - **Radio Broadcasting:** Radio stations can create and sell merchandise with humorous designs to promote their shows and attract fans. - **Fashion and Apparel:** Fashion brands can create edgy apparel designs that attract younger audiences and tap into the trend of deceptive fashion. - **Marketing and Advertising:** Marketing and advertising agencies can create campaigns around humorous and edgy promotional merchandise that appeal to younger demographics. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [Shirt Cuff-Integrated Timepieces](https://www.trendhunter.com/trends/cuff-watch.md) - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md)