# Hearty Potato Bun Chicken Burgers Burger King Will Launch the Hefty Hand-Breaded Ch’king Sandwich By Josh Thompson-Persaud | Published 2021-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/handbreaded-chking-sandwich References: [businessinsider](https://www.businessinsider.com/burger-king-new-chicken-sandwich-comes-with-free-whopper-2021-5) Popular fast-food brand [Burger King](https://www.trendhunter.com/trends/royal-crispy-chicken-sandwiches) is expanding into the fried chicken market with the launch of the Hand-Breaded Ch’King sandwich. The sandwich is a new endeavor for the brand, which draws on the recent success of fried and battered fast food items like those from [Popeyes](https://www.trendhunter.com/trends/chickenfi), a fellow subsidiary of [Restaurant Brands International](https://www.trendhunter.com/trends/fiery-big-fish-sandwich). The Hand-Breaded Ch’King sandwich is made with mouthwatering crispy chicken garnished with lettuce, tomato, and pickles and dressed in Burger King's special sauce–all on a potato bun. The fried chicken sandwich comes in two variants, a regular version and a spicy version that packs a flavorful punch. Every purchase of a Hand-breaded Ch’King sandwich through the Burger King's app or website will be accompanied by a free Whopper for a limited time. The Hand-breaded Ch’King sandwich will launch on June 3rd, 2021. Image Credit: Business Insider ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Expansion Into Fried Chicken Market:** Fast food brands could explore expanding into the fried chicken market with new products to compete with existing players. - **Potato Bun Variations:** Restaurants and food brands could experiment with using potato buns in their products as a point of differentiation from competitors. - **Incentivizing Digital Purchases:** Businesses could consider offering incentives for customers who make purchases through their website or app to drive digital sales. ### Who This Affects Most - **Fast Food:** Fast food chains could explore new markets and food products to compete with existing players and maintain market share. - **Food and Beverage Manufacturing:** Food and beverage manufacturers could develop potato buns as a new product or explore adding variety to their existing bun offerings. - **Mobile App Development:** Mobile app developers could partner with businesses to create features that incentivize digital purchases and drive sales through the app or website. ## Related on Trend Hunter - [Peppery Chicken Sandwiches](https://www.trendhunter.com/trends/royal-crispy-chicken-sandwiches.md) - [Extra Crispy Chicken Sandwiches](https://www.trendhunter.com/trends/bk-royal-crispy-chicken-sandwiches.md) - [Carolinian-Style BBQ Sandwiches](https://www.trendhunter.com/trends/carolina-bbq-original-chicken-sandwich.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Mexican-Spiced Chicken Sandwiches](https://www.trendhunter.com/trends/mexican-original-chicken-sandwich.md) - [Plant-Based Fast Food Sandwiches](https://www.trendhunter.com/trends/chick-n-sandwich.md) - [Crispy Butter Chicken Sandwiches](https://www.trendhunter.com/trends/butter-chicken-crispy-sandwich.md) - [Spicy Hoagie-Style Sandwiches](https://www.trendhunter.com/trends/fiery-original-chicken-sandwich.md) - [Piquant Crunchy Chicken Sandwiches](https://www.trendhunter.com/trends/sriracha-crispy-chicken-sandwiches.md)