# Fairytale Designer Bags This Luxe Handbag Collection Features an 'Alice in Wonderland' Theme By Ady Floyd | Published 2015-10-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/handbag-collection References: [luxurylaunches](http://luxurylaunches.com/fashion/marc-by-marc-jacobs-fulfills-every-girls-dream-with-a-special-alice-disney-collection.php) & [buro247](http://www.buro247.com/me/fashion/accessories/marc-by-marc-jacobs-x-disney-the-stylebop-com-coll.html) Marc by Marc Jacobs teamed up with [Disney](https://www.trendhunter.com/trends/aldo-x-disney) to create this [whimsical handbag collection](https://www.trendhunter.com/trends/artycapucines-vii), which features a fairytale-inspired theme. The handbag collection is reflective of the widely popular Disney film 'Alice in Wonderland.' The title of this unique collaboration is 'I am not like other girls.' This female-focused collection will be comprised of wallets, purses and [iPhone](https://www.trendhunter.com/trends/disney-villains-x-casetify) cases. Each item will come in different colors that reflect the overall Wonderland theme. Additionally, the line contains a tote bag along with fall and winter fashion items like hand gloves and a scarf. The entire collection is set to go on sale on November 1st. Consumers will be able to shop the range at STYLEBOP.com where they will have the chance to purchase their own Alice in Wonderland-themed clutch. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Whimsical Collaborations:** Collaborations between brands and media franchises to produce unique products with a focus on storytelling and imagination. - **Nostalgia-inspired Collections:** Collections designed around popular media franchises from the past, tapping into the consumer desire for familiar and comforting experiences. - **Themed Accessories:** Accessories that are designed to match a particular theme or aesthetic, offering consumers a cohesive and playful look. ### Who This Affects Most - **Fashion & Accessories:** Opportunities to partner with popular media franchises to create limited edition handbag and accessories collections. - **Media & Entertainment:** Opportunities to license popular franchises for collaborations with fashion brands that blend storytelling and product design. - **Retail & E-commerce:** Opportunities to bring unique and playful products to market through online sales channels and targeted advertising campaigns. ## Related on Trend Hunter - [Special Edition Cinematic Handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Movie-Musical Luggage Collabs](https://www.trendhunter.com/trends/beis-x-wicked.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md)