# Pocket-Friendly Personal Wipes CleanWell Individual Hand Wipes Make On-the-Go Cleanliness Easy By Michael Hemsworth | Published 2016-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hand-wipes References: [cleanwelltoday](http://www.cleanwelltoday.com) & [cleanwelltoday](http://www.cleanwelltoday.com/our-products/hand-sanitizer/) Convenience culture has augmented consumers to expect portability and on-the-go functionality from nearly everything, which CleanWell Individual Hand Wipes looks to help enable. While the brand has been praised in the past for the [liquid hand sanitizer](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer) it offers, the introduction of [single-use wipes](https://www.trendhunter.com/trends/cloroxpro-1) is helping to make the products even more accessible. Packed with all-[natural ingredients](https://www.trendhunter.com/trends/plantbased-gym-wipes) and featuring no alcohol, the CleanWell Individual Hand Wipes use a specialized thyme oil that has antibacterial properties. This is combined with aloe vera for moisturizing skin and that's it; no added chemicals. A preference for sanitization mixed with a desire for natural products is helping to reimagine the health maintenance market to be less clinical and more focused on wellness. This approach speaks to a variety of different consumer segments rather than just niche ones. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Convenience Culture:** Disruptive innovation opportunities lie in creating portable and on-the-go products that cater to the convenience expectations of consumers. - **Natural Sanitization:** The demand for natural products opens up opportunities for disruptive innovations that provide sanitization without the use of harsh chemicals. - **Wellness-focused Health Maintenance:** Reimagining the health maintenance market to prioritize wellness over clinicality can attract a wider range of consumers seeking holistic solutions. ### Industries Being Reshaped - **Personal Care Products:** The personal care industry can tap into the convenience culture by developing portable and on-the-go hygiene products. - **Sanitization Products:** Disruptive innovation opportunities exist in the sanitization industry to create natural, chemical-free alternatives to traditional hand sanitizers. - **Wellness and Health:** The wellness industry can embrace the shift towards holistic health by introducing products that prioritize wellness and natural ingredients. ## Related on Trend Hunter - [Sustainable Anti-Bacterial Wipes](https://www.trendhunter.com/trends/biom.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Pocket-Sized Mouthwash Sachets](https://www.trendhunter.com/trends/swishables.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Minimally Packaged Cosmetic Wipes](https://www.trendhunter.com/trends/the-cheeky-panda-dry-wipes.md) - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md)