# Modular Sushi Loofahs The FINDAY Hand Towels are Packaged as Pieces of Sashimi Sushi By M | Published 2016-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hand-towels References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/sushi-loofah-towel.html) & [goodeed.design](http://goodeed.design/) FINDAY is a retailer that specializes in creating everyday necessities for the home using [environmentally friendly materials](https://www.trendhunter.com/trends/betterway-bamboo) and these hand towels disguised as pieces of sashimi are part of the collection. The packaging of the towels is designed by Gooodeed Agency and it creatively disguises the shape and texture of the white towels to look like the rice rolled into sushi pieces. The hand towels, fittingly dubbed the [Sushi Bathing Towel](https://www.trendhunter.com/trends/funamori-platter-set), capture the artistic and simplistic aesthetic of the meal that is similar to that of the FINDAY brand. The small white towels are rolled and packaged inside small clear containers. The containers maintain the rolled shape of the towel while the top is decorated with the scaled texture of raw fish. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Opportunity to innovate eco-friendly packaging solutions for everyday necessities like towels. - **Artistic Aesthetics:** Opportunity to incorporate artistic and visually appealing designs into everyday home products. - **Disguised Functionalities:** Opportunity to create products that creatively disguise their true function for added novelty and surprise. ### Where This Applies - **Home Goods:** Opportunity for home goods companies to explore unique product designs and packaging. - **Eco-friendly Products:** Opportunity for eco-friendly product manufacturers to create innovative and sustainable everyday necessities. - **Retail and Consumer Goods:** Opportunity for retailers to offer unique and visually appealing products that cater to consumer preferences. ## Related on Trend Hunter - [Eco Antibacterial Face Towels](https://www.trendhunter.com/trends/face-towel.md) - [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md) - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Expanding Towel Tablets](https://www.trendhunter.com/trends/expanding-towel.md) - [Exfoliating Body Towels](https://www.trendhunter.com/trends/goshi-2.md) - [Soy Sauce-Inspired Hand Creams](https://www.trendhunter.com/trends/lunch-charm-hand-cream.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md)