# Ultra-Hydrating Hand Serums Olive & June Created a Lightweight Serum Specifically for Hand Care By Laura McQuarrie | Published 2020-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hand-serum References: [allure](https://www.allure.com/story/olive-and-june-hand-serum) & [oliveandjune](https://oliveandjune.com/products/hand-hydration) [Olive &](https://www.trendhunter.com/trends/olive-june-x-bubble) [June](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer) was inspired by its own award-winning Cuticle Serum and created a lightweight Hand Serum to offer the [brightening and hydrating benefits](https://www.trendhunter.com/trends/botanity-flavon) of popular skincare ingredients. This year in particular, people have been meticulous with hand-washing and hand hygiene, and have found the need for soothing hand care products as a result. The simply named Hand Serum is made with hyaluronic acid, moisturizing cactus flower and fruit extracts to share gently exfoliating benefits. The hand serum offers all the benefits of a face serum and acknowledges that hands are just as exposed to environmental factors like the sun and pollution. With this product, consumers can indulge in a nourishing and restorative hand care routine. Image Credit: Olive & June ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 23% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Hand Serums:** The rise of ultra-hydrating hand serums presents an opportunity for the beauty industry to create innovative and effective products that address the growing demand for hand care. - **Skincare Ingredients in Hand Care:** The inclusion of popular skincare ingredients, such as hyaluronic acid and fruit extracts, in hand serums opens up possibilities for cross-industry collaborations and the development of new products. - **Nourishing and Restorative Hand Care:** The trend towards nourishing and restorative hand care suggests a need for disruptive innovation in the personal care industry, with a focus on creating innovative products that provide long-lasting benefits to the skin. ### Where This Applies - **Beauty Industry:** The beauty industry has a chance to capitalize on the demand for ultra-hydrating hand serums by developing new products that offer effective and innovative solutions for hand care. - **Skincare Industry:** The skincare industry can explore new opportunities by expanding its product offerings to include specialized hand serums that cater to the unique needs of the hands. - **Personal Care Industry:** The personal care industry should consider developing disruptive hand care products that provide nourishing and restorative benefits to the skin, addressing the growing consumer demand for effective hand care solutions. ## Related on Trend Hunter - [Anti-Aging Hand Serums](https://www.trendhunter.com/trends/the-hand-retinol.md) - [Intensely Hydrating Hand Creams](https://www.trendhunter.com/trends/reparative-hand-cream.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md) - [Luxurious Hand Lotions](https://www.trendhunter.com/trends/luxurious-hand-lotion.md) - [Gold-Flecked Cuticle Serums](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum.md) - [Nourishing Hand Treatments](https://www.trendhunter.com/trends/renewing-hand-cream.md) - [Fragrant Hand Treatments](https://www.trendhunter.com/trends/overnight-repair-treatment.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md)