# Aloe-Infused Sanitizer Gels TRULY Beauty's Germ Killin' Gel is Protective & Aesthetically Pleasing By Laura McQuarrie | Published 2020-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hand-sanitizers References: [byrdie](https://www.byrdie.com/best-non-drying-hand-sanitizers-4845183) & [trulybeauty](https://trulybeauty.com/) Hand sanitizers are personal care products that are now being used much more frequently and brands like [TRULY Beauty](https://www.trendhunter.com/trends/welltruly-easter-oat-milk-chocolates) are creating ultra-comfortable formulas that are packed with germ-killing and skin-protecting benefits. The TRULY Beauty hand sanitizer is branded as a Germ Killin’ Gel and unlike many products that boast strictly utilitarian packaging, this one boasts a pleasing pink aesthetic. The gel formula is powered by 70% alcohol and a blend of [organic aloe leaf juice](https://www.trendhunter.com/trends/aloe-gel), glycerin and witch hazel water to soothe, condition and hydrate skin. As people are preparing to ease out of lockdown procedures, people are investing in hand sanitizer as an everyday essential for activities and errands outside of the house. Image Credit: TRULY Beauty ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 69% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Aloe-infused Sanitizer Gels:** Opportunity for brands to incorporate skin-protecting benefits and pleasing aesthetics into hand sanitizer formulas. - **Ultra-comfortable Sanitizer Formulas:** Opportunity to create hand sanitizers with formulas that prioritize user comfort. - **Increase in Hand Sanitizer Usage:** Opportunity to meet the growing demand for hand sanitizers as an everyday essential. ### Where This Applies - **Personal Care Products:** Opportunity for personal care brands to develop innovative hand sanitizer products. - **Skin Care Industry:** Opportunity for skincare brands to incorporate hand sanitizers as part of their product offerings. - **Health and Wellness Industry:** Opportunity for health and wellness brands to tap into the hand sanitizer market and promote holistic well-being. ## Related on Trend Hunter - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Skin-Caring Hand Sanitizers](https://www.trendhunter.com/trends/touchlands-gentle-mist.md) - [Accessorized Cleansing Mists](https://www.trendhunter.com/trends/hand-cleansing-mists.md) - [Bio-Based Moisturizing Hand Sanitizers](https://www.trendhunter.com/trends/gojo.md) - [Compact Hand Sanitizer Mists](https://www.trendhunter.com/trends/touchland-1.md) - [Hydrating Hand Santizing Mists](https://www.trendhunter.com/trends/touchland-power-mist-collection.md) - [Accessorized Hand Creams](https://www.trendhunter.com/trends/the-pinky-promise.md)