# Skin-Caring Hand Treatments C&E Hand Renewal Targets Signs of Aging, Discoloration & Photodamage By Laura McQuarrie | Published 2020-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hand-renewal References: [thezoereport](https://www.thezoereport.com/p/pca-skins-new-cande-hand-renewal-makes-a-convincing-case-for-hand-care-routines-33462062) & [pcaskin](https://www.pcaskin.com/c-and-e-hand-renewal.html) PCA [SKIN's](https://www.trendhunter.com/trends/skin-strengthening-serum) C&E Hand Renewal cares for the hands like the face, as it is formulated to [boost cellular turnover](https://www.trendhunter.com/trends/nad-cell-energizing-treatment), provide protection from free radical damage and target discoloration and photodamage. Like a [brightening Vitamin C serum](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum) for the face, the hand care product contains this hero ingredient to reduce the appearance of UV-induced dark spots. The formula also contains other popular skincare ingredients like bakuchiol (a natural retinol alternative) and chamomile-derived bisabolol. The antioxidant-packed hand treatment is making its way to consumers at a time when they've become extra-conscious of caring for their hands. This treatment promises to be of value for hydrating and moisturizing hands, especially if they're up against environmental stressors. Image Credit: PCA SKIN ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Boosted Cellular Turnover:** Opportunity for developing innovative hand treatments that accelerate the regeneration of skin cells for improved skin health and appearance. - **Targeted Discoloration Treatment:** Potential for creating specialized hand care products that effectively address and reduce the appearance of dark spots and discoloration caused by environmental factors. - **Environmentally Conscious Hand Care:** Growing demand for eco-friendly and sustainable hand care solutions with minimal environmental impact, creating opportunities for developing innovative and ethical products. ### Who This Affects Most - **Skincare Industry:** The skincare industry can explore disruptive innovations in hand care treatments that mimic facial skincare, targeting specific issues such as aging, discoloration, and environmental damage. - **Cosmetics Industry:** The cosmetics industry can benefit from developing hand care products that offer skincare benefits, incorporating popular ingredients, and addressing specific skin concerns. - **Sustainability Industry:** The sustainability industry has the opportunity to create eco-friendly and ethically made hand care products that meet the increasing consumer demand for environmentally conscious options. ## Related on Trend Hunter - [Anti-Aging Hand Serums](https://www.trendhunter.com/trends/the-hand-retinol.md) - [Fragrant Hand Treatments](https://www.trendhunter.com/trends/overnight-repair-treatment.md) - [Multi-Benefit Hand Creams](https://www.trendhunter.com/trends/hand-cuticle-repairing-butter-cream.md) - [Luxurious Hand Creams](https://www.trendhunter.com/trends/luxurious-hand-cream.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Intensely Hydrating Hand Creams](https://www.trendhunter.com/trends/reparative-hand-cream.md) - [Skin Cell Renewal Treaments](https://www.trendhunter.com/trends/nad-cell-energizing-treatment.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md)