# Colorfully Classic Sunnies Massada's SS 2011 Sunglasses are Ideal for Summer By Marc Loewe | Published 2011-04-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hand-painted-colorful-lenses References: [massadaeyewear](http://massadaeyewear.com/product/sunglasses.php) The sun is finally out, which means one thing -- it's time to invest in some new sunglasses! Massada's SS 2011 [vintage and retro styles sunglasses](https://www.trendhunter.com/trends/vintage-soul-collection) are perfect choices. Massada's [classic, thick frames](https://www.trendhunter.com/trends/modern-retro-collection) feature [hand-painted, colorful lenses](https://www.trendhunter.com/trends/lens-colors), which add a modern appeal to the traditional look. Colors are always a good alternative to grey lenses. Why not see the world in orange, green, blue, brown, yellow and even purple? The Italian lenses are all hand-painted and colored using traditional techniques in a small manuacturing shop. Since each lens is hand-colored, each pair of sunglasses is very special and unique. Thanks to Massada's energetic, stylish and colorful shades, your summer look will surely attract attention! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Sunglasses:** Disruptive innovation opportunity: Develop a line of vintage-inspired sunglasses with modern twists, such as hand-painted, colorful lenses. - **Colorful Eyewear:** Disruptive innovation opportunity: Create eyewear with vibrant, hand-painted lenses to offer a unique and stylish alternative to traditional lens colors. - **Handcrafted Sunglasses:** Disruptive innovation opportunity: Design sunglasses that are meticulously hand-painted and colored using traditional techniques for a truly special and one-of-a-kind product. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Incorporate vintage-inspired sunglasses with colorful lenses into fashion retail offerings, capturing the interest of fashion-forward consumers. - **Eyewear Manufacturing:** Disruptive innovation opportunity: Introduce hand-painted, vibrant lenses as a unique selling point in the eyewear manufacturing industry, appealing to customers looking for distinctive styles. - **Accessories Market:** Disruptive innovation opportunity: Tap into the accessories market by creating handcrafted sunglasses with colorful lenses, targeting consumers who value individuality and style. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Versatile Sunglasses Collections](https://www.trendhunter.com/trends/back-to-daily-rhythm.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)