# Football as a Religion? The Hand of God Church By Cowbag | Published 2007-11-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hand-of-god-church-is-football-really-a-religion References: [news.bbc](http://news.bbc.co.uk/sport2/hi/football/2396503.stm) A dedicated fan base of Diego Maradona have formed a church dedicated to his cause. Specifically, a soccer church. [BBC](https://www.trendhunter.com/trends/potluck-club) noted, "Last week the church celebrated their 'Christmas' where a congregation of 400 gathered at the Hand of God chapel to pay due respect on the occasion of Diego Maradona's 42nd birthday. The Christmas tree is decorated with images from his playing days. There is even a list of 10 commandments, including the demand to give their sons the name 'Diego.' So if football really a religion? Well of course there is humour involved - but its all based on the very true fact that the feeling of adoration towards football goes very deep. Possibly too deep for the health of those involved if you ask me!" ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### What Makes This Trend Stand Out - **Sports Worship:** The rise of fandom as a form of religious worship, creating new opportunities for merchandise sales and event marketing. - **Athlete as Deity:** The elevation of individual athletes to almost god-like status, leading to opportunities for athlete-centered experiences and brand partnerships. - **Sports Rituals:** The importance of rituals and traditions in sports fandom, opening up possibilities for creating unique experiences and building brand loyalty. ### Sectors Adopting This - **Sports Merchandising:** With sports fandom being taken to the level of religious worship, there are opportunities for innovative and creative merchandise development that cater to fans' spiritual beliefs. - **Sports Events:** Athlete worship creates an opportunity for sports events to become more like religious pilgrimages rather than just entertainment, allowing for new revenue opportunities and fan experiences. - **Athlete Branding:** With the rise of athletes as deities, there is an opportunity for brand partnerships to focus on the athlete as a person rather than just a sponsor. ## Related on Trend Hunter - [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Football Match Weddings](https://www.trendhunter.com/trends/own-goal.md) - [Football History Artful Exhibtions](https://www.trendhunter.com/trends/designing-the-beautiful.md) - [Celebratory Soccer Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit.md) - [Cathedral-Inspired Football Kits](https://www.trendhunter.com/trends/football-kit-design.md) - [Football-Themed NFT Games](https://www.trendhunter.com/trends/crazy-crypto-football.md) - [Iconic Goal-Celebrating Soccer Apparel](https://www.trendhunter.com/trends/manchester-city-soccer-apparel.md) - [Soccer Player-Honoring Sandwiches](https://www.trendhunter.com/trends/messi-chicken-sandwich.md)