# Antibacterial Hand Creams Creightons' Pure Touch Hand Moisturizer Kills Bacteria & Viruses By Laura McQuarrie | Published 2020-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hand-moisturizer References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Beauty_brand_Creightons_launches_first_to_market_sanitising_hand_moisturiser/168486) & [creightons](https://www.creightons.com/) Due to the frequency with which people are washing their hands and using hand sanitizer, brands are introducing [hand sanitizer products with moisturizing properties](https://www.trendhunter.com/trends/hand-cuticle-repairing-butter-cream) and UK-based beauty brand Creightons created what it calls a first-of-its-kind sanitizing hand moisturizer. While people are familiar with [antibacterial gels](https://www.trendhunter.com/trends/hand-cleansing-mists), this unique formula offers the comfort and soothing qualities of a moisturizing cream with the benefits of killing 99.9% of bacteria and viruses. The [nourishing hand cream](https://www.trendhunter.com/trends/renewing-hand-cream) boasts an ethanol-free formula that won't dry out hands, which is a common problem with hand sanitizers that contain a high percentage of alcohol. With its unique formula, Creightons claims that it has "found a unique combination where the active ingredients have not been deactivated by the other ingredient materials." As such, there's a patent pending for the Pure Touch Moisturising Hand Cream's innovative formula. Image Credit: Creightons ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Moisturizing Hand Sanitizers:** The introduction of hand sanitizer products with moisturizing properties is a disruptive innovation opportunity in the personal care industry. - **Ethanol-free Formulas:** The development of hand sanitizers with ethanol-free formulas presents an opportunity for disruptive innovation in the hand hygiene market. - **Unique Combination Formulas:** Creating hand creams with unique combinations of active ingredients that retain their efficacy is a potential disruptive innovation in the beauty and skincare industry. ### Where This Applies - **Personal Care:** The personal care industry can benefit from the trend of moisturizing hand sanitizers by developing innovative products. - **Hand Hygiene:** The hand hygiene industry has the opportunity to disrupt the market by offering ethanol-free hand sanitizers with effective germ-killing capabilities. - **Beauty and Skincare:** The beauty and skincare industry can capitalize on creating hand creams with unique combination formulas that provide both nourishment and antibacterial properties. ## Related on Trend Hunter - [Bio-Based Moisturizing Hand Sanitizers](https://www.trendhunter.com/trends/gojo.md) - [Skin-Caring Hand Sanitizers](https://www.trendhunter.com/trends/touchlands-gentle-mist.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Fast-Absorbing Hand Creams](https://www.trendhunter.com/trends/urea-hand-cream.md) - [Goat Milk-Powered Hand Creams](https://www.trendhunter.com/trends/busy-hands.md) - [Hydrating Hand Santizing Mists](https://www.trendhunter.com/trends/touchland-power-mist-collection.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Table Decoration-Inspired Creams](https://www.trendhunter.com/trends/nursem-hand-cream-cracker.md)