# Human Rights Hand Creams The 'Nasty Hands' Hand Lotion Supports Various Rights Organizations By Laura McQuarrie | Published 2017-06-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hand-lotion References: [hellogiggles](http://hellogiggles.com/nasty-hands-hand-cream-supports-great-cause/) & [nastyhands](https://nastyhands.com/products/the-nastyhands-hand-cream) 'Nasty Hands' is a [hand lotion](https://www.trendhunter.com/trends/gloves-in-a-bottle) that's setting itself apart with a mission to moisturize hands and at the same time, support a variety of important human rights issues. When a consumer purchases the $15 Nasty Hands Hand Cream, they have the ability to choose whether they would like to have a donation made to the [ACLU](https://www.trendhunter.com/trends/community-to-the-people), the Hetrick-Martin Institute for the empowerment of [LGBTQ](https://www.trendhunter.com/trends/pflag-canada) youth or NARAL Pro-Choice America, which addresses a variety of women's reproductive rights. Nasty Hands puts 100% of net proceeds towards these organizations. Nasty Hands, which has been created by a group of female entrepreneurs, is described as "A hand cream to keep you smooth and supple for all of the sign-carrying, glass-ceiling-shattering, and opinion-piece-penning you might do in a day" that's "Ideal for resistant hands." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Consumerism:** The rise of products that combine consumer goods with support for important causes opens up opportunities for companies to align themselves with social issues. - **Cause-marketing Partnerships:** Collaborations between companies and nonprofit organizations provide an opportunity for organizations to promote their causes while companies enhance their brand image and attract socially conscious consumers. - **Empowerment-focused Products:** Products that are designed to empower individuals and support important causes offer a unique way for consumers to make a positive impact. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the rise of socially conscious consumerism by creating products that support important causes. - **Nonprofit Organizations:** Nonprofit organizations can explore cause-marketing partnerships with companies to raise awareness and funds for their causes. - **Retail:** Retailers can attract socially conscious consumers by offering a range of empowerment-focused products that support different causes. ## Related on Trend Hunter - [Accessorized Hand Creams](https://www.trendhunter.com/trends/the-pinky-promise.md) - [Fashion Brand Hand Creams](https://www.trendhunter.com/trends/prada-hand-cream.md) - [Luxurious Hand Lotions](https://www.trendhunter.com/trends/luxurious-hand-lotion.md) - [Goat Milk-Powered Hand Creams](https://www.trendhunter.com/trends/busy-hands.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Anti-Aging Hand Serums](https://www.trendhunter.com/trends/the-hand-retinol.md) - [Table Decoration-Inspired Creams](https://www.trendhunter.com/trends/nursem-hand-cream-cracker.md) - [Intensely Hydrating Hand Creams](https://www.trendhunter.com/trends/reparative-hand-cream.md) - [Fragrant Hand Treatments](https://www.trendhunter.com/trends/overnight-repair-treatment.md)