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# Annual Avocado Hand Insurances
WHOLLY® GUACAMOLE is Helping with Preventing Pre-Game Pitfalls

By Kalin Ned | Published 2021-01-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hand-insurance1
References: [eatwholly](https://www.eatwholly.com)

The Avocado Hand Insurance has become a Super Bowl tradition for [WHOLLY® GUACAMOLE](https://www.trendhunter.com/trends/wholly-guacamole) and its fans. The campaign is said to "help fans prevent pre-game injuries related to their favorite Sunday football snack"—namely the "Avocado Hand" and avocado-related knife injuries. Throughout the initiative, WHOLLY® GUACAMOLE alerts fans that as America's #1 refrigerated guacamole brand, its products are foolproof.

Now through February 7th, US guacamole fans are encouraged to upload a video of their best dip on [Instagram](https://www.trendhunter.com/trends/guacarita) and to tag @eatwholly. This will enter them in a competition to win "Avocado Hand Insurance" for a year—meaning that they will enjoy a year's worth supply of [WHOLLY® GUACAMOLE ready-to-serve products](https://www.trendhunter.com/trends/wholly-guacamole-chile-lime), made with fresh, hand-scooped Hass avocados. The grand prize is a $4,000 luxurious, VIP pampering session that is typically reserved for hand models, as well as the opportunity to be WHOLLY® GUACAMOLE's hand model.

Image Credit: WHOLLY® GUACAMOLE

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 43% | Activity: 71% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Avocado Hand Injuries Prevention:** There is an opportunity to provide innovative solutions to prevent avocado-related injuries.
- **Social Media Competitions:** Companies can engage customers through social media competitions and increase brand awareness.
- **Product Assurance Campaigns:** Companies can increase customer loyalty through product assurance campaigns that demonstrate their commitment to quality and safety.

### Sectors Adopting This

- **Food and Beverage:** Food and beverage companies can promote safety and quality through product assurance campaigns and capitalize on social media engagement with competitions.
- **Consumer Goods:** Consumer goods companies can provide innovative solutions to prevent injuries and showcase their products through social media campaigns.
- **Insurance:** Insurance companies can explore new markets and offer unique coverage options tailored to the needs of specific customer groups such as avocado lovers.

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