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# Culturally Comical Communications
These Italian Hand Gestures are Tried, Tested and True

By Kamal Musharbash | Published 2010-11-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/hand-gestures
References: [amusingplanet](http://www.amusingplanet.com/2010/11/illustrated-guide-to-italian-hand.html) & [nfrituzza.blogspot](http://nfrituzza.blogspot.com/2009/05/illustrated-guide-to-italian-popular.html)

Alfredo Cassano illustrated a series of commonly used [cultural hand gestures](https://www.trendhunter.com/trends/la-famiglia-campaign) straight from [Italy](https://www.trendhunter.com/trends/made-with-amore). The country and culture where gestures are used to communicate effectively can also be taken humorously -- such as "I don't care," "If I catch you," and "You didn't fool me."

Cultural hand gestures vary from region to region; however, Italians are notorious for their colorful signs regardless of their moods. Whether they are happy, sad or downright pissed off, hand gestures are able to convey a stronger message with their charismatic medium.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 62% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Cultural Gestures as Communication:** Opportunity to design apps that can help people understand and learn the gestures of different cultures.
- **Humorous Communication:** Creating platforms that can convey humor and sarcasm across different cultures could improve global communication.
- **Illustrated Gesture Art:** Opportunity to create and market illustrated gesture art prints and merchandise.

### Where This Applies

- **Language Learning:** Developing apps and courses that teach cultural gestures and their meanings can create a new niche in the language learning industry.
- **Social Media:** Social media platforms can integrate culturally specific hand gesture emojis into their messaging options.
- **Illustration:** Combining the art of illustration and communication by creating illustrated gesture art can be a unique opportunity for illustrators and designers.

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