# Paint Tube-Inspired Lotions These Hand Creams by L'apothiquaire Emphasize Natural Ingredients By Mishal Omar | Published 2017-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hand-creams References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/lapothiquaire-skincare-handcream-range.html) 'L'apothiquaire' is a French concept brand that was created to offer skincare products, and its collection of [hand creams](https://www.trendhunter.com/trends/prada-hand-cream) were designed to emphasize the [health of the skin](https://www.trendhunter.com/trends/luxurious-hand-lotion) and its relation to nature. The collection was designed by Cevana Murugan who is based in Australia – which has a beauty industry that emphasizes natural products over ones that are less so. As of now there are three products in the collection, with each label featuring a hand holding a leafy branch to "represent the harmony and connection that the health of our skin has with nature and our surroundings." The collection includes persimmon, olive & [shea butter](https://www.trendhunter.com/trends/shea-butter-hand), and lotus and rosemary scents that are featured in bottles which resemble paint tubes. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Skincare:** Disruptive innovation opportunity: Create skincare products that emphasize natural ingredients and their relation to nature. - **Artistic Packaging:** Disruptive innovation opportunity: Design unique packaging inspired by unconventional sources such as paint tubes. - **Symbolic Branding:** Disruptive innovation opportunity: Incorporate symbolic elements into branding to enhance the connection between product and consumer. ### Sectors Adopting This - **Beauty and Skincare:** Disruptive innovation opportunity: Develop new skincare products that prioritize natural and organic ingredients. - **Packaging and Design:** Disruptive innovation opportunity: Explore unconventional packaging designs that appeal to artistic and eco-conscious consumers. - **Branding and Marketing:** Disruptive innovation opportunity: Incorporate symbolic branding strategies to create a stronger emotional connection with consumers. ## Related on Trend Hunter - [Accessorized Hand Creams](https://www.trendhunter.com/trends/the-pinky-promise.md) - [Heavily Fragranced Hand Creams](https://www.trendhunter.com/trends/fragranced-hand-cream.md) - [Collectible Hand Creams](https://www.trendhunter.com/trends/comfort-hand-cream.md) - [Table Decoration-Inspired Creams](https://www.trendhunter.com/trends/nursem-hand-cream-cracker.md) - [Hand-Blown Skincare Vessels](https://www.trendhunter.com/trends/scorpion-toad.md) - [Affordable Luxe Hand Creams](https://www.trendhunter.com/trends/innisfree-isle-hand-cream.md) - [Elegant Personal Care Collections](https://www.trendhunter.com/trends/black-labels.md) - [Soy Sauce-Inspired Hand Creams](https://www.trendhunter.com/trends/lunch-charm-hand-cream.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md)