# Exclusive Customizable Quesadillas Chipotle's Hand-Crafted Quesadilla is a Digital-Only Entree By Laura McQuarrie | Published 2021-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hand-crafted-quesadilla References: [prnewswire](https://www.prnewswire.com/news-releases/chipotle-launches-new-hand-crafted-quesadilla-as-its-first-customizable-digital-only-entree-301243156.html) & [chipotle](http://www.chipotle.com/quesadilladelivery) [Chipotle Mexican Grill](https://www.trendhunter.com/trends/chipotle-queso-blanco) is introducing the Hand-Crafted Quesadilla as its [first customizable digital-only entree](https://www.trendhunter.com/trends/wedges-and-queso-dip) and it promises to give fans a new way to experience the restaurant's "real, responsibly sourced ingredients without artificial colors, flavors, or preservatives in an entirely new way." The menu item is folded and pressed using a new custom oven in Chipotle's Digital Kitchen, which is designed to perfectly melt the cheese and streamline the process of making orders quickly and conveniently. The quesadilla is cut into triangular pieces and served in 100% compostable packaging, and it can be enjoyed with sides like fresh tomato salsa, sour cream or guacamole. This digital-only quesadilla sets itself apart as the first customizable entrée Chipotle has added to its menu since it introduced a salad option 17 years ago. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 17% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Digital Customizable Orders:** Restaurants can offer customizable digital-only entrees to provide a new way for customers to experience their food. - **Streamlined Kitchen Processes:** New custom ovens and equipment can help streamline the process of making orders quickly and conveniently for restaurants. - **Sustainable Packaging:** Restaurants can offer 100% compostable packaging to reduce their environmental impact and appeal to eco-conscious customers. ### Who This Affects Most - **Fast Food:** Fast food chains can leverage digital technology and streamlined kitchen processes to increase efficiency and improve the customer experience. - **Sustainability:** Sustainability-focused companies can create new sustainable packaging options to reduce waste and appeal to eco-conscious consumers. - **Restaurant Equipment:** Companies that develop new restaurant equipment designed for customizable digital orders can capitalize on the growth of the fast food industry and the demand for streamlined processes. ## Related on Trend Hunter - [Cross-Recipe App-Only Quesadillas](https://www.trendhunter.com/trends/fajita-quesadilla.md) - [Cheese-Crusted Quesadillas](https://www.trendhunter.com/trends/cheesecrusted-quesadillas.md) - [Chipotle Chicken Quesadillas](https://www.trendhunter.com/trends/cheesy-chipotle-chicken-quesadilla.md) - [Complimentary Quesadilla Promotions](https://www.trendhunter.com/trends/chipotle-and-doordash.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Spicy Quesadilla-Style Menu Items](https://www.trendhunter.com/trends/volcano-quesarito.md) - [Small-Scale Restaurant Catering Options](https://www.trendhunter.com/trends/chipotle-buildyourown.md) - [Fire-Roasted Pepper Steak Quesadillas](https://www.trendhunter.com/trends/steak-poblano-rolled-quesadilla.md) - [Viral Grilled Cheese Burritos](https://www.trendhunter.com/trends/grilled-cheese-buritto.md)