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# Expressive Toy Wearables
Hasbro's Hanazuki Toy Range Helps to Connect Kids with Their Emotions

By Laura McQuarrie | Published 2017-06-21 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/hanazuki
References: [toyroyalty](http://toyroyalty.com/2122/hanazuki-toys/) & [hasbro](https://www.hasbro.com/en-us/brands/hanazuki)

Early this year, Hasbro Studios and Titmouse, Inc. launched the animated series 'Hanazuki: Full of Treasures' on YouTube, introducing kids to a plantlike child character called a Moonflower that uses her emotions to protect her world from evil forces.

For the upcoming fall season, Hasbro will be introducing a series of toys to help kids immerse themselves in the series and explore a healthy range of emotions. The HANAZUKI MOODGLEAM Wearable Band is designed to help kids identify their current mood by attaching "Treasures" to the app-connected band, which will cause the band to light up with corresponding colors. Another wearable in the new toy set is the HANAZUKI MOODBLOSSOM Band, which serves as a portable way to store up to six Treasures at once.

The full Hanazuki toy range will also include a light-up plush doll, a garden playset and a group of collectible Treasures.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Emotion-tracking Wearables:** The HANAZUKI MOODGLEAM Wearable Band introduces a new way for kids to identify and express their emotions through app-connected technology.
- **Portable Treasure Storage:** The HANAZUKI MOODBLOSSOM Band provides a convenient and portable solution for kids to store and carry their Treasures.
- **Interactive Toy Experiences:** Hasbro's Hanazuki toy range combines physical toys and digital connectivity to create immersive experiences for kids based on the animated series.

### Who This Affects Most

- **Toy Manufacturing:** Toy manufacturers can explore the development of emotion-tracking wearables and interactive toy experiences to engage with children in new and innovative ways.
- **App Development:** Developers can create apps that integrate with wearable toys, allowing kids to track and express their emotions through technology.
- **Children's Entertainment:** The introduction of expressive toy wearables presents opportunities for the children's entertainment industry to enhance engagement and foster emotional development in young audiences.

## Related on Trend Hunter

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- [Expressive Plush Toys](https://www.trendhunter.com/trends/mood-bears-sainsburys.md)
- [Virtual Pet Wearables](https://www.trendhunter.com/trends/tamagotchi-uni.md)
- [Expressive 3D-Printed Figures](https://www.trendhunter.com/trends/solobo-emotion-friends.md)
