# Digital Fireworks Bars Häagen-Dazs' Hanabi Bar Shares a Fireworks Show Inspired by Its Juicy Bar By Laura McQuarrie | Published 2018-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hanabi-bar References: [japantrends](http://www.japantrends.com/haagen-dazs-digital-fireworks-hanabi-bar/) & [haagen-dazs.co.jp](https://www.haagen-dazs.co.jp/hanabi_bar/) For just a few days in Japan, [Häagen-Dazs](https://www.trendhunter.com/trends/flavours-of-love) opened a Hanabi Bar where people had the chance to enjoy a complimentary sample of the [Häagen-Dazs Juicy Bar](https://www.trendhunter.com/trends/new-haagen-dazs-products), along with a digital fireworks show inspired by the vibrant frozen treat. Those who arrived dressed in pink, the same color as the frozen treat, were treated to a free entry ticket to the observation deck based on a first-come, first-served basis. The five-minute protection mapped digital fireworks show was shared four times per hour, which gave guests plenty of time to enjoy their refreshment from Häagen-Dazs and take in the views of Tokyo at night. Häagen-Dazs has previously experimented with [different kinds of lounges](https://www.trendhunter.com/trends/hagendazs-debuts), and this one was especially intriguing for those who wanted to be treated to a different view of the city, high above sea level. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Digital Food Experience:** The integration of digital entertainment into food experiences can lead to new ways of engaging customers and increasing brand awareness. - **Personalized Marketing:** Offering free or discounted admission to customers dressed in a brand-specific color can increase engagement and facilitate data collection for personalized marketing strategies. - **Location-based Entertainment:** Creating limited-time, exclusive experiences in unique locations can drive buzz and excitement for a brand, while also providing a memorable experience for customers. ### Sectors Adopting This - **Food and Beverage:** Incorporating interactive and entertaining elements into food and beverage experiences can increase customer engagement and loyalty, as well as differentiate brands in a crowded market. - **Marketing and Advertising:** The use of personalized marketing strategies that incorporate unique and exclusive experiences can help brands stand out and build a loyal customer base. - **Entertainment and Events:** Location-based entertainment that combines physical and digital elements can provide a unique and memorable experience for attendees and drive interest in future events or experiences. ## Related on Trend Hunter - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Ice Cream-Filled Bags](https://www.trendhunter.com/trends/fukubukuro-lucky-bag.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Macaron-Studded Ice Cream Bars](https://www.trendhunter.com/trends/macaron-strawberry-raspberry-ice-cream-bars.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md)