# Bright Sunnies Spreads The Hana Soukupova Elle Italia Editorial Keeps You Shaded in Style By Summer Luu | Published 2011-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hana-soukupova-elle-italia-editorial References: [zac-fashion](http://zac-fashion.com/hana-soukupova-by-alexei-hay-for-elle-italia-april-2011) & [elle.it](http://www.elle.it) The Hana Soukupova Elle Italia editorial for the April 2011 issue is electrifying, vibrant and really makes me yearn for warm weather and sunny summer to come immediately. Photographed by Alexei Hay, Soukupova dons the season's [hottest sunglasses](https://www.trendhunter.com/trends/back-to-daily-rhythm) in an array of [whimsical frames](https://www.trendhunter.com/trends/upside-down-sunglasses) that will suit just about anybody. Whether you want to go glam, funky, or [retro](https://www.trendhunter.com/trends/vintage-soul-collection), this spread has your peepers covered in rad, eye-catching looks. I love that Soukupova shows off her fun and quirky side throughout these pages. She's playful and flirty at the same time, with a sexy, free-spirited attitude that is irresistible. This Czech model pops out of the Hana Soukupova Elle Italia Editorial in stunning sunnies that will keep you shaded in style. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Vibrant Sunglasses:** Disruptive innovation opportunity: Create sunglasses with vibrant and eye-catching designs to cater to individuals who want to express their unique style. - **Whimsical Eyewear:** Disruptive innovation opportunity: Develop whimsical eyewear frames that appeal to customers looking for playful and adventurous fashion accessories. - **Fun and Quirky Fashion:** Disruptive innovation opportunity: Design clothing and accessories that combine fun and quirkiness, allowing individuals to express their playful side while staying fashionable. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Explore new materials and design concepts for sunglasses and eyewear that enhance the overall fashion accessory market. - **Eyewear:** Disruptive innovation opportunity: Integrate technology into eyewear to create smart sunglasses that provide additional functionalities beyond sun protection. - **Fashion Photography:** Disruptive innovation opportunity: Experiment with bold and creative photography techniques to capture the essence of sunglasses and fashion, creating captivating editorials. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Versatile Sunglasses Collections](https://www.trendhunter.com/trends/back-to-daily-rhythm.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md)