# Cherry Blossom Shochus iichiko Has Announced the Launch of Its New HANA Label Shochu Line By Niko Pajkovic | Published 2022-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hana-label References: [bevnet](https://www.bevnet.com/spirits/2022/iichiko-shochus-debuts-hana-label-for-cherry-blossom-season) & [iichiko](https://www.iichiko.com/)  Japanese spirit brand iichiko shochu has announced the launch of [HANA Label](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry), a limited-edition shochu bottle inspired by the [sacred cherry blossom season](https://www.trendhunter.com/trends/starbucks-japan-sakura-saku-yo). The new bottle arrives with a 25% ABV and is compromised of iichiko’s Silhouette expression. Lightweight and highly drinkable, the new expression has been formulated to pair with a wide range of foods. In addition, according to the company, the new HANA Label boasts a rich palate with fruit-flavored tasting notes, making it an ideal base for a shochu highball. “iichiko is thrilled to introduce this limited edition release, one that honors our Japanese heritage and in celebration of a special time in our country’s culture,” said Tetsuro Miyazaki, General Manager, USA of iichiko [Shochu](https://www.trendhunter.com/trends/kirin-jojo-shochu-soda). Image Credit: iichiko ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Drinks:** Creating limited-edition lines of your products can appeal to consumers and create a sense of urgency to buy. - **Fruit-flavored Alcoholic Beverages:** Developing fruit-flavored alcoholic beverages can target those who prefer a sweeter or fruitier taste. - **Cultural Celebrations:** Creating products that celebrate culture and traditions can evoke excitement and emotional connections with consumers. ### Industries Being Reshaped - **Alcohol and Spirits:** The alcohol industry can produce new variants and seasonal products to expand its consumer base and increase sales. - **Food and Beverage:** The food and beverage industry can offer new pairings and recipes with fruit-flavored alcoholic beverages to attract new customers. - **Tourism and Travel:** The tourism and travel industry can promote cultural celebrations and festivals featuring limited-edition drinks to attract visitors and boost tourism. ## Related on Trend Hunter - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md) - [Floral Japanese Gins](https://www.trendhunter.com/trends/roku-sakura-bloom-edition.md) - [Sakura-Finished Japanese Whiskys](https://www.trendhunter.com/trends/milestone-beverages.md) - [Japanese Floral-Themed Whiskeys](https://www.trendhunter.com/trends/house-of-suntory.md) - [Cherry Blossom-Inspired Whiskies](https://www.trendhunter.com/trends/grand-yozakura.md) - [Crisp Contemporary Japanese Spirits](https://www.trendhunter.com/trends/58-and-co-shch.md) - [Cherry Blossom Season Drinks](https://www.trendhunter.com/trends/sakura-to-tenku-no-matcha-wa-chocolat-drink.md) - [Pink Cherry Blossom Beverages](https://www.trendhunter.com/trends/chocolixer-cherry-blossom-full-bloom.md) - [Sparkling Cherry Blossom Beverages](https://www.trendhunter.com/trends/cherry-blossom-lacroix.md)