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# Classy Danish Shades
These Han Union Sunglasses Update Vintage European Looks

By Matt Ho | Published 2011-06-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/han-union-sunglasses
References: [cultureshoq](http://cultureshoq.com/han-union-sunglasses/) & [eyegoodies](http://www.eyegoodies.com/Han-Union-Transparent-Grey-pr-17934.html)

From Danish brand Han Kjobenhavn comes the very classy cool pair of Han Union Sunglasses. Like many other companies in the industry, these shades rock a [vintage look](https://www.trendhunter.com/trends/vintage-soul-collection) that's currently a favorite among many people.

The Han Union Glasses take after traditional Danish design elements: simplicity, quality, originality and, most importantly, high-end craftsmanship. The shades certainly reflect the philosophy well with a [minimalist frame](https://www.trendhunter.com/trends/modern-retro-collection) that's subtle and beautiful aesthetically. I especially like the clear transparent look that gives the sunglasses a crisp, refreshing look that's attractive and unpretentious. This modernized accessory is ideal for those looking for the perfect balance of [retro and contemporary elements](https://www.trendhunter.com/trends/bru-eyewear-fall) in fashion.

The stylish Han Union Glasses are currently available for sale at the Eye Goodies online shop.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 63% | Activity: 34% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Vintage-inspired Sunglasses:** Increase demand for sunglasses with a retro look and feel, that incorporate design elements from previous decades, are increasingly popular in the fashion industry.
- **Minimalist Frames:** Offer simple and clean eyewear designs that reflect a high-end, crafty and original philosophy.
- **Transparent Sunglasses:** Increase popularity of transparent frames, especially in muted and clear shades, as a refreshing and stylish accessory.

### Where This Applies

- **Fashion:** Designer eyewear industry can continue to expand by incorporating stylish vintage-inspired sunglasses with transparent frames and minimalist aesthetics.
- **Retail:** Departments stores and online shops can improve consumer engagement with rising demand of these trend-savvy sunglasses through exclusive product offerings, personalization and fashionable promotions.
- **Luxury Goods:** Luxury brands can target an eco-conscious audience with the rise of transparent shades that not only offer a modern, minimalistic approach to design, but also a more sustainable and ethically produced product.

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