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# Artistic Landmark Facades
'Facade' by Han Sungpil Changes the Exterior of Famous Monuments

By Erin Fox | Published 2015-02-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/han-sungpil
References: [khooll](http://khooll.com/post/111090172537/facade-han-sungpil) & [hansungpil](http://www.hansungpil.com/)

'Facade' by Han Sungpil uses artificially enhanced photographs to cover historical landmarks. When landmarks such as palaces and cathedrals begin to fall apart, there is a need to recreate the landmark's image for tourists. His artwork creatively amalgamates art, history and tourism.

Instead of viewing [steel scalpels climbing alongside the edges](https://www.trendhunter.com/trends/a-week-at-the-knees) of beautifully crafted buildings, Han Sungpil covers them with [draping pictures](https://www.trendhunter.com/trends/glass-portraits) of what once existed. The artist even goes as far as to put his own spin on the image. On some buildings he distorts the facade, while others he paints in a meaningful mundane way.

The artist is renowned for his work, as it expands throughout [tourist destinations worldwide](https://www.trendhunter.com/trends/photography-seoul-museum-of-art). Facade by Han Sungpil can be seen in Rome, Berlin and Paris to name a few.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 26% | Activity: 21% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Enhanced Landmark Imagery:** The use of artificially enhanced photographs to cover historical landmarks creates opportunities for immersive and visually stunning experiences for tourists.
- **Creative Amalgamation of Art and History:** Artists like Han Sungpil can explore the fusion of art, history, and tourism to create unique and thought-provoking installations that captivate audiences.
- **Revitalizing Landmark Preservation:** The need to recreate the image of deteriorating landmarks presents opportunities for innovative approaches to preserve their historical significance and attract visitors.

### Who This Affects Most

- **Tourism:** The tourism industry can leverage enhanced landmark imagery and creative amalgamation of art and history to enhance visitor experiences and drive tourism growth.
- **Art:** Art industry professionals can explore the use of artificially enhanced photographs and innovative approaches in revitalizing landmark preservation for artistic expression and cultural significance.
- **Heritage Preservation:** The heritage preservation industry can embrace the fusion of art and history to engage people in the preservation of deteriorating landmarks and promote their historical and cultural value.

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- [Photograph-Centric Museums](https://www.trendhunter.com/trends/photography-seoul-museum-of-art.md)
