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# Platform Rodent Homes
The Terrifying Hamster Exploitation Pump

By Joanne Lam | Published 2010-05-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hamster-exploitation-pump
References: [huffingtonpost](http://www.huffingtonpost.com/2010/05/10/if-shoes-could-kill-showc_n_569308.html) & [ifshoescouldkill](http://ifshoescouldkill.com/2010/05/05/hamster-exploitation/)

Shoes only get crazier with the Hamster Exploitation Pump. This unreal [see-through heel](https://www.trendhunter.com/trends/vida-collection) has a [tall enough platform](https://www.trendhunter.com/trends/platformstyle-sandals) to fit your little rodent pet inside so that you can bring him wherever you walk.

It's scary to think about how each step may put your pet into a concussion haze. If this shoe actually existed I'm sure it must be violating animal rights and its designer must have a strong hatred towards [cute rodents](https://www.trendhunter.com/trends/bitzee-hamster-ball). These pumps don't even appear to have air holes!

See the Hamster Exploitation Pump for yourselves in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Animal-friendly Fashion:** The trend of designing fashionable products that prioritize the well-being of animals presents an opportunity for disruptive innovation in the fashion industry.
- **Ethical Pet Accessories:** The growing demand for pet accessories that prioritize animal welfare presents an opportunity for disruptive innovation in the pet industry.
- **Transparent Design:** The trend of incorporating transparent elements in design opens up opportunities for disruptive innovation in various industries, including fashion and architectural sectors.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore disruptive innovation by creating animal-friendly fashion products that prioritize the well-being of animals.
- **Pet:** The pet industry can seize the opportunity for disruptive innovation by developing pet accessories that prioritize animal welfare and do not exploit animals.
- **Design:** The design industry, particularly in fashion and architecture, has the opportunity for disruptive innovation by incorporating transparent elements in their products and structures.

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