# Hamster Wheel Car Ads Kia Soul Commercial Uses Pet Rodents to Show a New Way to Roll By Vincent Salera | Published 2009-03-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hampsters-on-wheels-kia-soul-ad-uses-hampsters-to-drive-home-their-message References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/05/543502/) I’m so glad that no animals were hurt during the filming of this commercial for the new [KIA](https://www.trendhunter.com/trends/2027-telluride-suv) Soul automobile. The idea of using [animals acting like humans](https://www.trendhunter.com/trends/hair-ballad) is not new, but these ads always seem to catch our attention and better yet, put a smile on our faces. I just love the music and the sly head nod the hamsters give to the other less fortunate hamsters, who continue to spin on their wheels and not really go anywhere. This super ad was created by advertising agency David & Goliath, Los Angeles with creative direction by David Angelo, Colin Jeffery, Laurenne Sala, Colin Jeffery, David Cuccinello, and Todd Rone Parker. The copy was written by Mike Van Linda, Sean Vij and Tim White. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Animal-centered Marketing:** Opportunity for companies to utilize animals in advertising in a humorous and entertaining way. - **Creative Advertising:** Opportunity for companies to create unique and memorable advertising campaigns to stand out from competitors. - **Emotional Advertising:** Opportunity for companies to connect with consumers on an emotional level through humorous and heartwarming advertisements. ### Sectors Adopting This - **Automotive Industry:** Opportunity for car manufacturers to create entertaining and engaging advertisements to promote new vehicle models. - **Advertising Industry:** Opportunity for advertising agencies to develop creative and unique campaigns for clients that stand out from competitors. - **Pet Industry:** Opportunity for pet food and pet supply companies to utilize animals in advertising to connect with consumers who are pet owners. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)