# Modernized Vintage Seating The Hammock Lounge Chair by Ladies and Gentlemen is Minimalistic By Meghan Young | Published 2014-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hammock-lounge-chair References: [design-milk](http://design-milk.com/ovis-lounge-chair-ladies-gentlemen/) & [ladiesandgentlemenstudio](http://ladiesandgentlemenstudio.com/collections/) Ovis is a hammock lounge chair that is at once vintage and modern. Although inspired by a [retro design](https://www.trendhunter.com/trends/pk23-lounge-chair), the overall minimalist silhouette and playful materials used point in a more contemporary direction. A combination of metal beams, wooden frame and deconstructed fabric, the hammock lounge chair is a [sculptural piece of furniture](https://www.trendhunter.com/trends/plane-lounge-chair) for the home. Designed by Ladies & Gentlemen in collaboration with textile artist Ashley Helvey,the hammock lounge chair is available in different materials so as to better suit specific living spaces. For instance, the metal portion can be ordered in brass or copper while the fabric is available in Navajo wool, natural untanned leather or dark brown leather. Comfortable and stylish, the Ovis seat can easily be considered a classic. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalistic Retro Design:** There is an opportunity for disruptive innovation by combining retro design elements with a minimalist aesthetic, creating unique and contemporary furniture pieces. - **Playful Materials:** Incorporating unconventional and playful materials into furniture design can create eye-catching and innovative products. - **Customizable Living Spaces:** Providing options for customization in materials and finishes allows for personalized furniture that can cater to specific living spaces and individual preferences. ### Sectors Adopting This - **Furniture Design and Manufacturing:** The furniture industry can explore opportunities to create modernized vintage seating, incorporating both retro and contemporary design elements. - **Textile and Material Innovation:** Developing new and playful materials for furniture upholstery can drive disruptive innovation in the textile industry. - **Home Interior and Decor:** The home decor industry can offer customizable furniture options to cater to the individual tastes and style preferences of consumers. ## Related on Trend Hunter - [Posture-Maintaining Lounge Chairs](https://www.trendhunter.com/trends/havana-lounge.md) - [Contemporary Leather Classic Chairs](https://www.trendhunter.com/trends/sling-chair-1.md) - [Relaxed Simplistic Lounge Chairs](https://www.trendhunter.com/trends/gb-lounge.md) - [Wavy Lounge Chair Designs](https://www.trendhunter.com/trends/wavy-lounge-chair.md) - [Industrial Exterior Lounge Chairs](https://www.trendhunter.com/trends/osier-lounge-chair.md) - [Cozy Contemporary Seating Solutions](https://www.trendhunter.com/trends/knoll-perron-bun.md) - [Featherlight Hammock Chairs](https://www.trendhunter.com/trends/portable-hammock.md) - [Vibrant Chaise Lounge Chairs](https://www.trendhunter.com/trends/versarest.md) - [Traditional Vibrant Outdoor Armchairs](https://www.trendhunter.com/trends/net-lounge.md)