# Brand Ambassador Boxing Events Venturi Bold Brew Spotlights Julian 'Hammer Hands' Rodriguez By Kalin Ned | Published 2026-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hammer-hands References: [prnewswire](https://www.prnewswire.com/news-releases/venturi-bold-brew-ambassador-julian-hammer-hands-rodriguez-steps-into-the-spotlight-on-paramount-this-sunday-302762060.html) [Venturi Bold Brew](https://www.trendhunter.com/trends/nitroinfused-cold-coffee), a premium [cold brew coffee brand](https://www.trendhunter.com/trends/joe-knows-coffee-cold-brew) that positions itself as a beverage for those who demand high energy and intensity in everyday life, has announced that its [brand ambassador](https://www.trendhunter.com/trends/made-for-athletes) — professional boxer Julian 'Hammer Hands' Rodriguez — will compete at Zuffa Boxing 6 on May 10th. The event will be streamed live on Paramount+, and the fighter will take this opportunity to attribute his preparation and performance to the company's cold brew product. Venturi Bold Brew emphasizes that Julian 'Hammer Hands' Rodriguez embodies its core values of relentlessness, power, and boldness, noting that his aggressive fighting style of hitting hard and constantly moving forward aligns with the coffee's character of delivering maximum flavor and sustained energy. Image Credit: Venturi Bold Brew ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 11% | Activity: 13% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Athlete Brand Ambassadorship:** A high-profile fighter serving as a face of a bold-beverage brand creates potential for performance-linked product lines and credibility-driven storytelling tied to athletic lifestyles. - **Sports-streaming Sponsorship Integration:** Integrated sponsorship within live-streamed combat sports opens possibilities for embedded shoppable moments, branded in-broadcast content, and real-time audience activation during events. - **Performance-focused Beverage Positioning:** Positioning cold brew as a functional performance aide suggests room for novel formulations, tailored dosing, and efficacy-backed marketing that bridges lifestyle and sports nutrition. ### Industries Being Reshaped - **Cold Brew Beverage Market:** The premium energy-oriented coffee segment can be reshaped by athlete-endorsed formulations, limited-edition runs, and experiential sampling tied to live sporting calendars. - **Live Sports Streaming:** Streaming platforms carrying combat events present scope for commerce-enabled streams, personalized ad experiences, and sponsorship data products that monetize fan engagement more directly. - **Sports Sponsorship and Event Promotion:** Event promoters and sponsors could leverage co-branded activations, athlete-backed product extensions, and integrated measurement tools to transform traditional sponsorship ROI models. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Bold Brew Collaborations](https://www.trendhunter.com/trends/bero-coffee-draught.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [International Barista Competitions](https://www.trendhunter.com/trends/barista-cup.md) - [Mindful Cold Brew Rebrands](https://www.trendhunter.com/trends/herenow-rebrands.md) - [Celebrity Coffee Brand Campaigns](https://www.trendhunter.com/trends/Vertuo-World.md) - [Race-Focused Cold Brew Partnerships](https://www.trendhunter.com/trends/natalie-decker.md) - [Coffee-Inspired Rum Cocktail Pop-Ups](https://www.trendhunter.com/trends/domino-club.md) - [Celebrity-Forward Beverage Collaborations](https://www.trendhunter.com/trends/beverage-collaboration.md)