# Retro Watch Releases
The New Hamilton PSR Takes Cues from a Legendary Design from the 70s

By Kalin Ned | Published 2020-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hamilton-psr
References: [fratellowatches](https://www.fratellowatches.com/hamilton-psr-the-legendary-led-watch-is-back-with-a-bang/) & [hamiltonwatch](https://www.hamiltonwatch.com/en-ca/psr)

The Hamilton PSR was released on March 18th and the timepiece delivers with an aesthetic that embraces both [futuristic and retro connotations](https://www.trendhunter.com/trends/retrofuture-wrist-tech). The new product pays homage to the original Pulsar watch, which debuted exactly 50 years ago as "the world's first digital watch." It was considered to be "one of the emblematic creations of the space-age era."

While the body of the 2020 Hamilton PSR delivers a striking resemblance to its 70s predecessor--which, in turn, facilitates the grounds for a [retro-chic style](https://www.trendhunter.com/trends/casio-aq240e3a)--the mechanics of the watch rely on "a quartz movement that has been reworked to meet 21st-century expectations." This adds a modern flair.

The case of the Hamilton PSR boasts a sapphire crystal with a coating that is anti-reflective. As for materials, the body is made with stainless steel and a yellow gold PVD coating.

Image Credit: Hamilton Watch

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 90% | Activity: 86% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Retro-futuristic Watch Designs:** Designing watches that pay homage to iconic retro aesthetics with contemporary technology.
- **Quartz Movement Upgrades:** Upgrading traditional quartz movement technology to meet modern standards of efficiency and innovation.
- **Anti-reflective Coating Integration:** Incorporating anti-reflective coating technology onto watches for optimum visibility in any lighting environment.

### Where This Applies

- **Luxury Watchmaking:** Aimed at creating high-quality, tech-enhanced watches, based on iconic designs, to cater to the high-end consumer market.
- **Fashion & Accessories:** Embraceing the retro-chic style aesthetic to create fashionable accessories such as watches or jewelry.
- **Consumer Electronics:** Collaborating with watchmakers to enhance the technology that can be incorporated into the latest wearable gadgets.

## Related on Trend Hunter

- [Sleek Modern Timepiece Homage](https://www.trendhunter.com/trends/trn50.md)
- [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md)
- [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md)
- [Chromatic Astronaut-Inspired Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947.md)
- [Nostalgic Digital Watch Models](https://www.trendhunter.com/trends/casio-gshock-dw5000r.md)
- [Retrofuturism Metallic Timepieces](https://www.trendhunter.com/trends/girardperregaux-casquette-20.md)
- [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md)
- [Nostalgic Space Exploration Timepieces](https://www.trendhunter.com/trends/dsky-moonwatch.md)
- [Minimal Stealthy Digital Wristwatches](https://www.trendhunter.com/trends/dw5000r.md)