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# Pattern-Blocked Blouses
Hamilton 1883/Project Wooster Shirts Play with Camo and Plaid Prints

By Trenton Millar | Published 2012-08-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hamilton-1883project-wooster
References: [hypebeast](http://hypebeast.com/2012/08/hamilton-1883-for-project-wooster-collection) & [hamilton1883](http://www.hamilton1883.com/)

These Hamilton 1883/Project Wooster shirts are the hip product of a [collaboration between two great brands](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers). Hamilton 1883 has been making shirts since (you guessed it) 1883. The long-standing brand has partnered with Nick Wooster’s Project Wooster to create a line of well-made, playfully patterned shirts.

The line has six different shirt designs. The line is notable for its combination of patterns that are similar, yet contrasting. For example, the [triple-camo shirt](https://www.trendhunter.com/trends/skylrk-camo) uses three different camouflage prints that are all slightly different. Coming close to clashing, the shirts strike a whimsical and carefree chord instead. The line also has some more tame options that are one single print, or feature more subdued prints, like blue stripes of different scales.

The Hamilton 1883/Project Wooster shirts are available exclusively at [Park & Bond](https://www.trendhunter.com/trends/moon-boot-sneaker).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 31% | Activity: 31% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Pattern-blocked Fashion:** Fashion brands can incorporate contrasting patterns in their products to create unique yet playful designs.
- **Collaborative Fashion:** Brands can collaborate to create unique and exclusive fashion products that cater to different audiences.
- **Mix-and-match Patterns:** Mixing and matching patterns of the same color family can create a cohesive yet interesting fashion statement.

### Industries Being Reshaped

- **Fashion and Apparel:** Fashion companies can explore pattern-blocking techniques and collaborations to create innovative clothing items.
- **Online Retail:** Online retailers can offer exclusive fashion products to consumers by collaborating with fashion brands.
- **Retail Marketing:** Retail marketers can incorporate playful patterns and collaborations in their marketing campaigns to attract fashion-forward consumers.

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