# Artery-Clogging Peripherals The Hamburger Mouse by Lotteria is a Replica of its Signature Burger By Erin Fox | Published 2014-12-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hamburger-mouse References: [neatorama](http://www.neatorama.com/2014/12/09/Computer-Mouse-Looks-Like-a-Giant-Hamburger/) & [kotaku](http://kotaku.com/fast-food-chain-celebrates-with-giant-burger-shaped-com-1668141510) [Lotteria](https://www.trendhunter.com/trends/lotteria-burgers), a Japanese fast food chain, has just unveiled its hamburger mouse. The mouse is replicated after it's signature five patty burger. This artery-clogging meal was something so spectacular that the fast food chain decided to turn into a promotional item. The fast food restaurant is known for making tower size, multi-patty burgers that are physically hard to eat. Turning that stroke of genius into something tangible, Lotteria turned to creating a computer mouse for their consumers. By no means is this computer mouse made for the timid. This one-of-a-kind item is marketed through Lotteria's [Twitter](https://www.trendhunter.com/trends/mcdonalds-makunouchi-bento) page, marking its seventh anniversary. Unfortunately, one of these burger mouses only went into production. This mouse is made to accompany the brand's burger USB that launched earlier this fall. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Promotional Food Replicas:** Other fast food chains may follow suit and create promotional items inspired by their popular menu items. - **Customized Computer Accessories:** Consumers may become more interested in personalized computer accessories that reflect their unique interests and tastes. - **Fast Food Merchandise:** Fast food chains may expand their marketing strategy by offering merchandise that celebrates their brand and menu items. ### Where This Applies - **Fast Food:** Fast food restaurants may benefit from offering merchandise and promotional items to promote their brand and menu items. - **Computer Accessories:** Computer accessory companies may benefit from creating customized products for consumers that reflect their unique interests and tastes. - **Marketing and Advertising:** Marketing and advertising agencies may benefit from helping fast food chains develop effective and innovative marketing strategies to promote their brand and menu items. ## Related on Trend Hunter - [Hot Pot-Flavored Burgers](https://www.trendhunter.com/trends/lotteria-burgers.md) - [QSR-Branded Gaming Chairs](https://www.trendhunter.com/trends/mcdonalds-gaming-chair.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Anime-Inspired Mouse Peripherals](https://www.trendhunter.com/trends/brando-pokemon-pikachu-wireless-mouse.md) - [QSR-Themed Gaming Chairs](https://www.trendhunter.com/trends/mccrispy-ultimate-gaming-chair.md) - [Aggressively Armored Mouses](https://www.trendhunter.com/trends/battletank-mouse.md) - [Sculpted PC Peripheral Concepts](https://www.trendhunter.com/trends/apple-magic-mushroom-mouse.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md)