# Hamburger Beds Funky Food Furniture, Or Beefed-Up Guerrilla Marketing? By Cowbag | Published 2009-01-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hamburger-bed-is-this-beefed-up-guerilla-marketing References: [hamburgerbed](http://www.hamburgerbed.com) Hmmmmm, there must be more to this [Hamburger](https://www.trendhunter.com/trends/vandy-the-pink-4) Bed than *eats* the eye. I mean, you can even become a fan of it on [Facebook](https://www.trendhunter.com/trends/mcdonalds-gaming-chair). I strongly suspect some kind of burger or bed-related guerrilla activity. It is what it is--this is the [hamburger bed](https://www.trendhunter.com/trends/omg-burger-i) with its own website and everything. People are saying that it simply comes from some Internet geeks doing their own bit of marketing for geeks' sake. To be honest, I don’t really care but it does look seriously cool. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Funky Food Furniture:** Opportunity to create unique and unconventional furniture designs inspired by food for a niche market. - **Beefed-up Guerrilla Marketing:** Opportunity to utilize unconventional and attention-grabbing marketing tactics, such as food-inspired furniture, to engage and intrigue customers. - **Internet Geeks Marketing:** Opportunity for tech-savvy individuals to leverage their online presence and creative ideas to promote unique products. ### Where This Applies - **Furniture Design:** Disruptive innovation opportunity in the furniture industry by creating food-themed designs that cater to a specific niche market. - **Marketing and Advertising:** Disruptive innovation opportunity in the advertising industry by incorporating unconventional and attention-grabbing strategies, like food-inspired furniture, to captivate consumers. - **E-commerce:** Disruptive innovation opportunity in the e-commerce industry by leveraging online platforms to promote and sell unique products, such as the hamburger bed. ## Related on Trend Hunter - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Playful Hamburger Campaigns](https://www.trendhunter.com/trends/burgercuda.md) - [Macaroni-Shaped Body Pillows](https://www.trendhunter.com/trends/macaronishaped-body-pillows.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Realistic Bread-Inspired Sofas](https://www.trendhunter.com/trends/the-loafa.md) - [QSR-Branded Gaming Chairs](https://www.trendhunter.com/trends/mcdonalds-gaming-chair.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Instant Ramen-Inspired Bedding Sets](https://www.trendhunter.com/trends/cup-noodle-bedding-set.md) - [Human-Quality Dog Beds](https://www.trendhunter.com/trends/human-quality-dog-beds.md)