# Cannibalistic Cell Phone Ads Boost Mobile Uses Ham-Eating Pigs to Deliver Their Message By Vincent Salera | Published 2009-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ham-eating-pigs-boost-mobile-uses-pigs-to-deliver-their-message References: [adsoftheworld](http://adsoftheworld.com/media/tv/boost_mobile_pigs) I am really becoming a fan of [Boost Mobile ads](https://www.trendhunter.com/trends/recipe-ideas). I just can’t get enough of this commercial, which features charming pigs conversing over a nice ham dinner--complete with anthropomorphic hand gestures. I have a feeling that we’ll be seeing these pigs in more ads in the future, I certainly will be the first to watch. The ad was created by [advertising agency 180LA](https://www.trendhunter.com/trends/monday-platform) with creative direction by William Gelner, Joel Rodriguez, John Matejczyk, Peter Vattanatham, and Erwin Federizo. The copy was written by Eric Helin and Amir Farhang. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 53% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Anthropomorphic Ads:** There is an opportunity for companies to create ads with human-like animal characters that can charm and engage audiences. - **Humorous Ads:** There is a potential to create funny and comedic ads that will entertain and capture the attention of viewers. - **Creative Ads:** Companies can create unique and creative ads that will stand out from the competition and build brand awareness. ### Industries Being Reshaped - **Advertising:** Advertising agencies can use anthropomorphic and humorous ads as a strategy to promote products and capture their target audiences. - **Food Industry:** The use of anthropomorphic and humorous ads featuring food products can be used by food companies to promote their brands and products. - **Telecommunication Industry:** Telecommunication companies can use creative and humorous ads featuring animals or other unique characters to promote their services and offerings. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Bacon Holiday Ads](https://www.trendhunter.com/trends/a-side-of-bacon.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Anti-Meat Hypnosis Programs](https://www.trendhunter.com/trends/the-raging-pig-company.md) - [American Cell-Cultured Porks](https://www.trendhunter.com/trends/forke-and-goode.md) - [Pork-Filled Snack Bars](https://www.trendhunter.com/trends/free-range-pork-bar.md)