# Plant-Powered Ham Slices HappyVore's Ham Alternative Uses Pea Protein & Bean Protein By Laura McQuarrie | Published 2025-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ham-alternative References: [vegconomist](https://vegconomist.com/products-launches/france-happyvore-plant-based-ham/) & [happyvore](https://happyvore.com/)  French plant-based meat innovator [HappyVore](https://www.trendhunter.com/trends/croqcoulis) launched an inventive ham alternative made with textured pea protein and bean protein concentrate. These [plant-based slices](https://www.trendhunter.com/trends/hard-cheese-slices) are free from major allergens and provide 20 grams of protein per 100 grams, leading it to receive a Nutriscore of A. What's more, this alternative protein source powered by plant-based ingredients is said to generate four times fewer emissions than conventional, animal-derived ham. “We wanted to get out of the confrontation with meat by going back to the roots of why we launched HappyVore: to help the French switch to a more plant-based diet, while having fun,” said CEO and co-founder Guillaume Dubois at the time. Already, HappyVore's freshly launched ham alternative is winning over the public—it's been voted Saveur de l’Année (Taste of the Year) 2025 by consumers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 66% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Allergen-free Plant Protein:** The development of allergen-free plant-based proteins is disrupting the food industry by catering to individuals with dietary restrictions without compromising on protein intake. - **Eco-friendly Meat Alternatives:** Eco-conscious consumers are increasingly drawn to plant-based meats that significantly reduce carbon emissions compared to their animal-based counterparts. - **Nutriscore-awarded Products:** Health-focused food innovations announcing high NutriScores appeal to a growing demographic seeking nutritious yet satisfying meal alternatives. ### Industries Being Reshaped - **Plant-based Foods:** The plant-based sector continues to expand, driven by innovative products like protein-rich ham alternatives that cater to health-conscious and environmentally aware consumers. - **Sustainable Food Production:** Reducing emissions in food production is becoming vital, with plant-based alternatives playing a crucial role in achieving sustainability goals. - **Functional Food Ingredients:** Demand for functional ingredients, such as pea and bean proteins, is growing as consumers look for food options that offer both nutritional benefits and environmental sustainability. ## Related on Trend Hunter - [Additive-Free Plant-Based Ham Slices](https://www.trendhunter.com/trends/heura-york-ham-style-slices.md) - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [Plant-Based Ham Pop-Ups](https://www.trendhunter.com/trends/phamacy.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Protein-Rich Cheese Slice Alternatives](https://www.trendhunter.com/trends/plantbased-slices.md) - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md)