# Everyday Athlete Campaigns Halo Top Rewards Halo Top Athletes with Light Ice Cream By Laura McQuarrie | Published 2024-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halo-top-athletes References: [halotopathletes](http://halotopathletes.com)  To empower and support everyday athletes who are prioritizing their health in 2024, [Halo Top](https://www.trendhunter.com/trends/ice-cream-co) is rewarding ice cream lovers who commit to their resolutions by building a team of Halo Top Athletes. Halo Top is offering a a $5K endorsement deal and a generous supply of its [lower calorie, higher protein ice cream](https://www.trendhunter.com/trends/swoop-ice-cream) to help uncompromising athletes enjoy the sweeter side of life. "It's pretty easy to get discouraged by New Year's resolutions when they are too rigid or limiting," said Ryan Roznowski, Halo Top Director of Brand Marketing, "But when there is a way to progress on our wellness journeys without having to cut out the things we love—like ice cream—sticking to New Year's resolutions is something we can all pull off." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 82% | Activity: 92% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Empowering Everyday Athletes:** By rewarding ice cream lovers who prioritize their health, Halo Top is empowering everyday athletes to achieve their wellness goals without sacrificing indulgence. - **Uncompromising Health and Enjoyment:** Halo Top's lower calorie, higher protein ice cream offers a way for athletes to enjoy the sweeter side of life without compromising their health. - **Resolutions with Rewards:** Halo Top's $5K endorsement deal and generous supply of ice cream rewards athletes for sticking to their New Year's resolutions and staying committed to their wellness journeys. ### Who This Affects Most - **Health and Wellness:** Halo Top's campaign targets the health and wellness industry by providing a guilt-free indulgence option for athletes. - **Food and Beverage:** Halo Top's approach disrupts the food and beverage industry by offering a healthier alternative to traditional ice cream products. - **Marketing and Branding:** The Halo Top campaign presents an opportunity for marketing and branding professionals to explore innovative ways to promote products that align with consumers' wellness goals. ## Related on Trend Hunter - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Ice Cream Summer Activations](https://www.trendhunter.com/trends/feel-good-summer-campaign.md) - [Quirky Ice Cream Packaging](https://www.trendhunter.com/trends/halo-tops-dry-january.md) - [Light Ice Cream Pints](https://www.trendhunter.com/trends/light-ice-cream-pints.md) - [Daylight Savings Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-1.md) - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Healthy Indulgent Treats](https://www.trendhunter.com/trends/singleserve-cake-cups.md) - [Improved Recipe Ice Creams](https://www.trendhunter.com/trends/dairy-light-ice-cream.md) - [Lower-Calorie Baking Mixes](https://www.trendhunter.com/trends/halo-top-desserts.md)