# Citrusy Sports Drinks Halo Sport is an Organic Solution for Replenishing Electrolytes and Minerals By Laura McQuarrie | Published 2018-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halo-sport-drink References: [thedieline](http://www.thedieline.com/blog/2018/9/18/the-7-best-brands-we-saw-at-expo-east) & [halosport](https://halosport.com/) Natural Products Expo East, a tradeshow that unites the health, wellness and eco-conscious community, recently featured a range of innovative, natural and organic food and beverages, including an all-new sports drink dubbed '[Halo Sport](https://www.trendhunter.com/trends/halo-hydration).' Halo Sport is a competitive new sports drink that has been formulated with the modern consumer's needs in mind. The simple 10-calorie beverage is one that's certified organic, rich with antioxidants and a great source of [ionic electrolytes and minerals](https://www.trendhunter.com/trends/coldpressed-electrolyte-drink) with no sugar added. Halo Sport is being introduced to consumers in a trio of three citrus flavors: Original Lemon, Pink Grapefruit and Lime. The clean, sleek and minimalist style of the product packaging and the organic drink's many benefits have the potential to challenge the [leading sports drink brand](https://www.trendhunter.com/trends/bodyarmor-zero-sugar) in the category. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Sports Drinks:** The rise of organic and natural food and beverage products presents an opportunity for disruptive innovation in the sports drink industry. - **Ionic Electrolytes:** The inclusion of ionic electrolytes in sports drinks can revolutionize the way athletes replenish their bodies, offering a disruptive alternative to traditional electrolyte solutions. - **Minimalist Packaging:** The adoption of clean and minimalist packaging designs in the sports drink industry can create a disruptive brand identity that appeals to health-conscious consumers. ### Where This Applies - **Fitness and Wellness:** The Fitness and Wellness industry can benefit from incorporating organic sports drinks to meet the growing demand for natural and healthy products. - **Beverage:** The beverage industry can capitalize on the trend of ionic electrolytes by developing innovative sports drinks that offer superior hydration and performance benefits. - **Packaging Design:** The packaging design industry can explore new possibilities in minimalist packaging for sports drinks, creating disruptive and visually appealing branding strategies. ## Related on Trend Hunter - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Timeless Sports Drinks](https://www.trendhunter.com/trends/ancient-drinks.md) - [Hydrating Coffee-Based Lattes](https://www.trendhunter.com/trends/halo-hydration.md) - [Electrolyte-Infused Health Drinks](https://www.trendhunter.com/trends/clear-cut-brands.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Clean Ingredient Sports Drinks](https://www.trendhunter.com/trends/biosteel-cherry-lime.md) - [Spiked Electrolyte Canned Beverages](https://www.trendhunter.com/trends/postgame-beverages.md) - [Citrusy Sugar-Free Electrolytes](https://www.trendhunter.com/trends/salty-citrus-twist-salthead.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md)