# Shimmer-Infused Body Care Products e.l.f. Cosmetics Launches Halo Glow Body Collection By Grace Mahas | Written with AI assistance | Published 2026-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/halo-glow-body-collection References: [instagram](https://www.instagram.com/reel/Dc6IJ07jtyj/)  e.l.f. Cosmetics expanded its Halo Glow franchise with the Halo Glow Body Collection, a three-piece lineup designed to bring shine, hydration and definition below the neck. The range includes the $12 Halo Glow Soft Beam Body Cream, a [vanilla-and-magnolia-scented moisturizer](https://www.trendhunter.com/trends/vanilla-cashmere-collection) infused with glycerin and subtle shimmer for a silky, luminous finish. For more concentrated shine, the $14 Halo Glow Goddess Balm comes in Champagne Sheen and Bronze Ambition, melting into skin to create a pearlescent, glass-like glow. The collection is rounded out by the $10 Halo Glow Body Brush, a dense sculpting tool shaped for applying creams, oils, gels and balms across the body. By offering both all-over and targeted glow options, e.l.f. turns [body makeup](https://www.trendhunter.com/trends/fenty-beauty-body-lava) into a more customizable extension of everyday beauty routines. The launch also reflects growing interest in [skincare-inspired body products](https://www.trendhunter.com/trends/fat-oil-body-collection) that prioritize both finish and feel. Image Credit: Image courtesy of instagram.com ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 70% | Activity: 72% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skincare-body Makeup Hybrids:** Beauty brands are blurring moisturizing care with cosmetic finish, creating room for body products that deliver hydration, glow and visible enhancement in one routine. - **Customizable Body Glow:** Layerable creams, balms and applicators make below-the-neck radiance more personalized, opening space for shade-specific, occasion-based and texture-adaptive body formats. - **Affordable Prestige Aesthetics:** Mass-market launches with luminous finishes and sensorial ingredients translate premium beauty cues into accessible products that can reshape value expectations in personal care. ### Where This Applies - **Cosmetics:** The expansion of complexion-style innovation into body-focused products signals new growth potential for makeup brands beyond traditional face categories. - **Skincare:** Ingredient-led body care with glycerin, scent and soft shimmer reflects a shift toward products that combine efficacy, indulgence and immediate visual payoff. - **Beauty Tools:** Dedicated applicators for creams, oils and balms point to emerging demand for tools that improve precision, sculpting and mess-free use in body routines. ## Related on Trend Hunter - [Hybrid Beauty Collabs](https://www.trendhunter.com/trends/elf-cosmetics-x-bubble.md) - [Convenient Hydrating Glossy Sticks](https://www.trendhunter.com/trends/serum-stick1.md) - [Shimmer-Focused Moisturizing Sets](https://www.trendhunter.com/trends/shimmer-shine.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Wet-Pressed Powder Highlighters](https://www.trendhunter.com/trends/shiny-objects.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Affordable Cream Bronzer Sticks](https://www.trendhunter.com/trends/cream-bronzer-stick.md)