# Viral Lightweight Cosmetics e.l.f. Cosmetics’ New Viral Halo Glow Beauty Wands Expand to Canada By Grace Mahas | Published 2023-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/halo-glow-beauty-wands References: [elfcosmetics](https://www.elfcosmetics.com/search?q=halo+glow+wands&lang=en_US) In July 2023, e.l.f. Cosmetics is launching its Halo Glow Beauty Wands in Canada, just in time for warm summer days. These radiant, effortless, and lightweight products will be available in-store and online at [Shoppers Drug Mart](https://www.trendhunter.com/trends/halo-glow-powder-filter) and [Walmart Canada](https://www.trendhunter.com/trends/weightless-moisturizer), as well as online at elfcosmetics.com. The Halo Glow Contour Beauty Wand ($12.00 CAD) features a lightweight liquid formula with hydrating squalane and a cushioned tip for easy application. With five shades to choose from, anyone can effortlessly enhance their cheekbones. The Halo Glow Blush Beauty Wand ($12.00 CAD) offers a buildable blush that provides a luminous and radiant glow, available in four vibrant shades: Candlelit, Rosé You Slay, Magic Hour, and Berry Radiant. Lastly, the Halo Glow Highlight Beauty Wand ($12.00 CAD) instantly illuminates the skin with its lightweight, hydrating squalane formula, available in three colors: Champagne Campaign, Rose Quartz, and Liquid Gold. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone, with skincare products also being sulfate-free. Additionally, all e.l.f. products are cruelty-free and vegan. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 93% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Lightweight Cosmetics:** There is an opportunity for other cosmetic companies to develop lightweight versions of their products, using hydrating and cruelty-free ingredients. - **Vegan Beauty Products:** There is a growing demand for vegan and cruelty-free beauty products, indicating a need for more companies to move towards these practices. - **Online Beauty Retail:** The growing trend of purchasing cosmetics online indicates a need for more companies to improve their online retail presence and service to remain competitive in the market. ### Industries Being Reshaped - **Cosmetics:** There is an opportunity for cosmetic companies to develop more sustainable and cruelty-free products that cater to the values of their younger consumer base. - **E-commerce:** There is an opportunity for e-commerce companies to improve their user interface and service in the beauty retail industry to remain competitive in the market. - **Retail:** There is an opportunity for retailers to cater to the growing demand for cruelty-free and vegan products by incorporating these products into their inventory. ## Related on Trend Hunter - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Festive Film Makeup Collections](https://www.trendhunter.com/trends/revolution-beauty-x-elf-collection.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Soft-Matte Makeup Bundles](https://www.trendhunter.com/trends/soft-matte-makeup.md) - [Jelly-Inspired Primers](https://www.trendhunter.com/trends/Jelly-Pop-Dew-Primer.md) - [Disruptive Cosmetics Stunts](https://www.trendhunter.com/trends/road-to-radiance.md) - [Buildable Liquid Contour Products](https://www.trendhunter.com/trends/soft-pinch-liquid-contour.md)