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# Experimental Urban Brewpubs
Toronto's 'Halo Brewery' Specializes in Unique Flavor Combinations

By Katherine Pendrill | Published 2016-12-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/halo-brewery
References: [halobrewery](http://halobrewery.com/) & [facebook](https://www.facebook.com/HaloBrewery/)

One of the newest additions to Toronto's burgeoning [craft beer scene](https://www.trendhunter.com/trends/locality-brewing) is a cozy brewpub in the Junction Triangle called 'Halo Brewery.' While the brand originally began as a side project launched in the respective basements of Callum Hay and Eric Portelance, now the brewery has become a go-to spot for craft beer-lovers on the hunt for something new.

Halo Brewery is an industrial-style brewery, [taproom and bottle shop](https://www.trendhunter.com/trends/upscale-taproom-experience) that specializes in serving up traditional Belgian and American beers with a contemporary twist. The brewery is specifically known for using [fruits, spices and other unexpected ingredients](https://www.trendhunter.com/trends/maple-from-canada) to create specialty brews that patrons are unlike to find anywhere else. Some of the brewery's most interesting creations to date include a saison infused with rosehips called 'Tokyo Rose' and a Belgian tripel made with wildflower honey called 'RGBee.'

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 86% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Specialty Brews:** Craft breweries can innovate by experimenting with unique flavor combinations to create specialty brews using fruits, spices and other unexpected ingredients.
- **Taproom Experience:** Craft breweries can disrupt the traditional bar experience by offering a cozy, industrial-style taproom that specializes in serving up unique and interesting beer creations.
- **Home-brewing:** The rise of experimental urban brewpubs could inspire more people to start home-brewing as a way to experiment with unique beer flavors and ingredients.

### Industries Being Reshaped

- **Craft Beer:** Craft beer breweries can leverage the halo effect of experimental urban brewpubs by experimenting with unique flavors and creating a taproom experience that engages customers and keeps them coming back.
- **Food and Beverage:** Food and beverage companies can collaborate with craft breweries to create unique beer-food pairings that offer customers a new and exciting culinary experience.
- **Home-brewing:** The rise of experimental urban brewpubs could inspire companies to create home-brewing kits and accessories that help customers experiment with unique beer flavors and ingredients.

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