# Korean-Inspired Soft Drinks Halmi is a Ready-to-Drink Version of a Popular Korean Spiced Punch By Laura McQuarrie | Published 2023-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halmi References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24728-three-trends-at-natural-products-expo-east) & [drinkhalmi](https://drinkhalmi.com/collections/all)  At the 2023 edition of Natural Products Expo East, Halmi showcased a bubbly new take on traditional Korean flavors with its ready-to-drink beverages. The canned soft drinks put a sparkling spin on Korea's SuJeongGwa, a sweetened spiced punch to support digestion and moments of celebration shared together. The cinnamon, ginger, jujube and persimmon beverage is touted as a "[healthier, lighter ginger ale](https://www.trendhunter.com/trends/poppi-ginger-fizz)" and this light [sparkling beverage](https://www.trendhunter.com/trends/makgeolli-seltzer) has the potential to pair well with all sorts of foods. Halmi recommends matching the flavors of the drink with everything from kimchi jjigae and chicken parm with spaghetti to salads and burgers, and it plays well with alcoholic products like [soju, whiskey, rum, vodka](https://www.trendhunter.com/trends/soju-spirit) and ginger as well. Korean beverages infused with tradition are capturing the taste buds of American consumers by offering a unique fusion of flavors and health-conscious ingredients. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 84% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Korean-inspired Soft Drinks:** Korean beverages infused with tradition are capturing the taste buds of American consumers by offering a unique fusion of flavors and health-conscious ingredients. - **Bubbly Korean Flavors:** Halmi showcased a bubbly new take on traditional Korean flavors with its ready-to-drink beverages, sparking consumer interest in refreshing and unique taste experiences. - **Pairing Potential with Korean Soft Drinks:** Halmi's light sparkling beverage presents an opportunity for various industries to capitalize on its pairing potential, enhancing the dining experience with complementary flavors. ### Industries Being Reshaped - **Beverage Industry:** Korean-inspired soft drinks are creating a buzz in the beverage industry as they offer a refreshing twist of flavors and health-conscious ingredients. - **Food Industry:** The food industry can benefit from the rise of Korean-inspired soft drinks, as they open up opportunities for new and exciting flavor pairings with diverse cuisines. - **Alcohol Industry:** With the potential to mix well with alcoholic products like soju, whiskey, rum, vodka, and ginger, Korean soft drinks provide a new avenue for innovation and taste experimentation in the alcohol industry. ## Related on Trend Hunter - [Sparkling Ginseng Drinks](https://www.trendhunter.com/trends/ginseng-drink.md) - [Sparkling Soju Seltzers](https://www.trendhunter.com/trends/soju-seltzers.md) - [Herbal Ginseng Beverages](https://www.trendhunter.com/trends/ginseng-beverage.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/allnatural-soju-cocktail.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md) - [Canned Asian Cocktails](https://www.trendhunter.com/trends/jumo.md) - [Indian-Inspired Sparkling Drinks](https://www.trendhunter.com/trends/bollygood.md)