# Glowing Neon Hair Collaborations Hally Hair's Collaboration with Sour Patch Kids Glows in the Dark By Kanesa D | Published 2025-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hally-hair-1 References: [wwd](https://wwd.com/beauty-industry-news/hair/hally-hair-sour-patch-kids-gen-z-collaboration-1237896295/) & [hallyhair](https://hallyhair.com/products/sour-patch-kids-hally-pr-kit)  [Hally Hair](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty), the Gen Z hair dye and accessories brand, has teamed up with [Sour Patch Kids](https://www.trendhunter.com/trends/strawberry-watermelon-glow-ups) for its first-ever edible beauty collaboration: the limited-edition Glow Up Gem Pen Set. Priced at $35, the playful kit features Hally’s viral Gem Pen tool, Glow Up Watermelon candy, a glow-in-the-dark travel pouch, and neon hair gems that light up under black light. This bold new partnership, following past collabs with Disney, [Universal](https://www.trendhunter.com/trends/mobile-suit-gundam-1), and Mattel, is ideal for concert crowds and late-night dancefloors. “This collaboration is full of energy, summer fun, and social interaction. [The Glow Up gems] add a little edge and something totally new to our portfolio,” founder Kathryn Winokur added. “Given that the products glow under blacklight, we are targeting the young, fun-loving concert and party goers who love to spend time getting ready with friends and perfecting their hair glam before a fun night out.” Image Credit: Hally Hair ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 79% | Activity: 89% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Edible Beauty Products:** The integration of edible elements in beauty products opens up novel sensory experiences that appeal to adventurous beauty consumers. - **Glow-in-the-dark Fashion:** Fashion accessories that illuminate under blacklight cater to the nightlife and festival culture, offering a new dimension to personal style. - **Gen Z-centric Collaborations:** Partnerships with nostalgic or playful brands resonate with Gen Z consumers, fostering a creative landscape of unexpected brand synergies. ### Who This Affects Most - **Beauty and Personal Care:** The intersection of beauty and consumables expands the personal care industry's reach into multi-sensory product experiences. - **Fashion and Apparel:** Glow-in-the-dark accessories invigorate the fashion industry by merging functionality with entertainment value for nightlife enthusiasts. - **Entertainment and Events:** The rise of neon and glow-in-the-dark products enhances event experiences, creating new opportunities for immersive interactions. ## Related on Trend Hunter - [Hair Gem Stylers](https://www.trendhunter.com/trends/gem-pen.md) - [Glowing Gummy Candies](https://www.trendhunter.com/trends/strawberry-watermelon-glow-ups.md) - [Fluorescent Gummy Candies](https://www.trendhunter.com/trends/sour-patch-kids-glow-ups.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md) - [Gen Z-Inspired Hair Gems](https://www.trendhunter.com/trends/gem-z-collection.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [Sensorial Candy-Inspired Cosmetics](https://www.trendhunter.com/trends/hm-beauty-and-bubs.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Lollipop-Inspired Beauty Capsules](https://www.trendhunter.com/trends/hm-x-chupa-chups.md)