# Halloween Carbonated Drink Packaging Tango and 7UP's Two-Litre Packs Get a Spooky Redesign By Georgia Wray Norsten | Published 2024-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/tango-and-7up-launch-halloween-packs-28-10-2024/)  [Tango](https://www.trendhunter.com/trends/tango-mango) and 7UP are getting into the [Halloween](https://www.trendhunter.com/trends/jones-halloween-sodas) spirit with newly themed two-liter packs that bring the holiday to life through playful, limited-edition designs. Featuring fangs, bats, and witches’ hats, these revamped bottles add a festive touch to Tango’s popular Apple, Orange, and Cherry flavors, as well as 7UP Zero. [Britvic](https://www.trendhunter.com/trends/tango), the brand's distributor, aims to capture the excitement around Halloween. This seasonal packaging is now available and aims to entice shoppers looking to add a touch of Halloween flair to their gatherings. With many consumers showing interest in holiday-themed food and drinks, the new designs are an eye-catching addition to in-store displays. Retailers will further benefit from branded Halloween-themed FSDUs, specially crafted to boost engagement and create a memorable shopping experience, making this launch a thrilling opportunity for retailers and fans. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 21% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Packaging Innovations:** Holiday-themed designs on common products spark consumer interest and boost sales during festive seasons. - **Interactive Shopper Experiences:** Festive FSDUs enhance in-store engagement, leading to memorable shopping experiences and increased brand loyalty. - **Limited-edition Product Strategies:** Exclusive, time-sensitive packaging options create urgency and drive impulse purchases among consumers. ### Industries Being Reshaped - **Beverage Packaging:** Innovative, holiday-specific bottle designs provide opportunities for differentiation in a competitive market. - **Retail Display Solutions:** The creation of themed FSDUs enhances visual merchandising and elevates the customer journey in stores. - **Seasonal Consumer Goods:** Products tailored to specific holidays capture the attention of consumers and enhance the festive shopping experience. ## Related on Trend Hunter - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Fruit-Forward Bottled Sodas](https://www.trendhunter.com/trends/tango.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md)