# AR Glow-in-the-Dark Wines 19 Crimes and Universal Products & Experiences Debuted a Halloween Wine By Laura McQuarrie | Published 2024-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-wine References: [prnewswire](https://www.prnewswire.com/news-releases/19-crimes-wines-and-universal-monsters-bring-back-limited-edition-halloween-wines-revealing-a-new-fan-favorite-character-302264711.html) & [19crimes](https://19crimes.com/products/19-crimes-bride-of-frankenstein-red-blend)  For the 2024 fall season, 19 Crimes and Universal Products & Experiences revived a limited-edition collection of Halloween wines featuring classic Universal Monsters, and introduced an all-new character to the mix. Alongside fan-favorite Frankenstein Cabernet Sauvignon, 19 Crimes and debuted "an equally bold counterpart," The Bride of Frankenstein Red Blend. Packaged in a glow-in-the-dark bottle with an interactive augmented reality experience that can be activated by scanning the on-label QR code, The Bride of Frankenstein Red Blend delights as a new addition to the lineup. Within its spooky seasonal collectible bottle, the red wine blend shares well-balanced notes of vanilla, chocolate and a hint of cedar spice. Like other collectibles from this monstrous collection, this product is only available for a limited time online and through select retailers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 64% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ar-enhanced Packaging:** The inclusion of augmented reality experiences in product packaging offers a unique way to engage customers and create memorable brand interactions. - **Glow-in-the-dark Labels:** Glow-in-the-dark labels add an extra layer of novelty and appeal to seasonal products, enhancing their attractiveness in low-light environments. - **Limited-edition Collectibles:** Releasing limited-edition products creates a sense of urgency and exclusivity, driving higher sales and stronger customer loyalty. ### Sectors Adopting This - **Wine and Spirits:** The wine industry is increasingly leveraging innovative packaging and marketing strategies to stand out in a competitive market. - **Augmented Reality:** AR technology is being adopted across various sectors to enhance user experiences and provide interactive content. - **Seasonal Retail:** Seasonal retail products benefit from themes and limited-time offerings, appealing to consumers looking for unique, timely purchases. ## Related on Trend Hunter - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [Glow-In-The-Dark Collectible Wine Bottles](https://www.trendhunter.com/trends/the-wolf-man-bottle.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Halloween-Themed Fruit Wines](https://www.trendhunter.com/trends/fruit-fusion-sour-apple.md) - [Glow-In-The-Dark Rum Bottles](https://www.trendhunter.com/trends/limitededition-halloween-bottle.md)