# Spooky Halloween Tumblers Starbucks Hits the Nail on the Head with These Halloween-Themed Tumblers By Kalin Ned | Published 2019-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-tumbler References: [magazine.promomarketing](https://magazine.promomarketing.com/article/starbucks-new-halloween-tumblers-are-so-popular-theres-already-a-resale-market/) & [bustle](https://www.bustle.com/p/starbucks-reusable-halloween-hot-cups-are-a-big-spooky-mood-18798921) For the spooky festivities this year, [Starbucks](https://www.trendhunter.com/trends/halloween-qsr-drinkware) launched a series of Halloween tumblers that have received quite the reception. The product comes in a pack of six. Each reusable cup boasts a monochromatic exterior -- black, deep green, light green, magenta, grey, and white. The Halloween tumblers are adorned with minimalist imagery that references popular symbology for Fall and October 31st. This includes cats, skulls, webs, pumpkins, and two more surprising ones -- a moth and a bird. In addition to the Halloween tumblers, Starbucks also offers up a [travel mug with web detailing](https://www.trendhunter.com/trends/shining-winter) and a mug that is a little bit more busier with the illustrations. The collection is limited edition and as Promo Marketing Magazine reports, "there's already a resale market." Photo Credits: Lily Lord/ Bustle ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Collectibles:** Companies can tap into the demand for limited edition collectibles like Starbucks' Halloween tumblers to create excitement and drive sales. - **Minimalist Design:** The popularity of minimalist design in products, such as the minimalist-themed imagery on Starbucks' Halloween tumblers, can be leveraged by companies to appeal to consumers who prefer clean and simple aesthetics. - **Resale Market:** The emergence of a resale market for limited edition items like Starbucks' Halloween tumblers presents an opportunity for businesses to collaborate with resellers or explore innovative ways to create value in the secondary market. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the success of Starbucks' Halloween tumblers by introducing their own limited edition themed products to attract Halloween enthusiasts and boost sales. - **Retail:** Retailers can take advantage of the demand for limited edition collectibles and minimalist design trends shown by the popularity of Starbucks' Halloween tumblers to create exclusive product lines and enhance customer engagement. - **E-commerce:** E-commerce platforms can facilitate the resale market for limited edition items like Starbucks' Halloween tumblers by providing a platform for resellers to connect with interested buyers, fostering a thriving secondary market. ## Related on Trend Hunter - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Glow-in-the-Dark Halloween Mugs](https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Spooky QSR-Branded Merchandise Lines](https://www.trendhunter.com/trends/seasonal-merchandise.md) - [Halloween-Themed Drink Carriers](https://www.trendhunter.com/trends/target-x-stanley-halloween.md) - [Festive Theme Park Tumblers](https://www.trendhunter.com/trends/starbucks-x-disney-collection.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Halloween-Inspired Tea Lines](https://www.trendhunter.com/trends/halloweenthemed-products.md)