# Decadent Halloween S'mores This Treat from Dylan's Candy Bar is Overloaded with Sweets By Laura McQuarrie | Published 2015-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-smores References: [dylanscandybar](https://www.dylanscandybar.com/haunted-halloween-smores.html) Many trick-or-treaters surely agree that the more candy and chocolate that's piled onto a treat, the better it is—like with these Haunted Halloween S'mores from Dylan's Candy Bar. The spooky snack puts a festive spin on the classic s'more, by increasing the amount of [milk chocolate](https://www.trendhunter.com/trends/gourmet-halloweenthemed-chocolates) that's integrated, while still leaving a [gooey marshmallow center](https://www.trendhunter.com/trends/carvel-2). While this could potentially inspire the creation of similar [Halloween s'mores](https://www.trendhunter.com/trends/smores-cupcake-cups) at home, this is one snack that is probably easier to buy pre-packaged, due to the mess that's likely comes with the many separate pieces that need to be held together by liquid chocolate. Aside from these sweet s'mores, other foods that are being reappropriated for the Halloween season include pizzas, vegetable stews, Rice Krispie treats and jalapeño poppers. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Overloaded Sweets:** Opportunity for confectionery companies to create more indulgent treats by piling on additional candy and chocolate. - **Festive Food Reappropriation:** Opportunity for food companies to repurpose popular dishes for specific occasions, like Halloween-themed pizzas and vegetable stews. - **Creative Snack Combos:** Opportunity for companies to experiment with unique and unexpected flavor combinations, such as Halloween s'mores with increased milk chocolate. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery companies to create and market overloaded sweets for special occasions like Halloween. - **Food:** Opportunity for food companies to reappropriate popular dishes and snacks to cater to seasonal and festive demands. - **Snack:** Opportunity for companies to innovate and create new snack products with creative flavor combinations for unique and indulgent experiences. ## Related on Trend Hunter - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Artisanal Halloween Chocolates](https://www.trendhunter.com/trends/2024-halloween-collection.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md)