# Flavor-Reversing Halloween Candies These Halloween Skittles Play with Flavors and Names By Michael Hemsworth | Published 2017-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-skittles References: [popsugar](https://www.popsugar.com/food/Halloween-Skittles-2017-43947298?ref=43932770) The end of the summer has arrived which means that fall-themed products, such as the new Halloween Skittles, are being released to the delight of consumers everywhere. The new candy treats come in two options including Cauldron Skittles and Trick Plays Skittles, with the former boasting renamed flavors, while the latter has colors that don't match the flavor inside. This makes the treats a fun play on the brand's original product and a clever treat to hand out to others during the Halloween season. The Halloween Skittles are among the many products that marketed for consumers that play on [nostalgic themes and popular childhood flavors](https://www.trendhunter.com/trends/general-mills-halloween-products) to tap into the desire to for more [youthful food experiences](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nostalgic Treats:** Creating nostalgic flavor experiences through playful and innovative candy products. - **Flavor Games:** Playing with flavors and names to create a unique and interactive candy experience. - **Disruptive Halloween Treats:** Introducing disruptive Halloween treats by utilizing playful flavors and unexpected color schemes. ### Who This Affects Most - **Candy Industry:** Disrupting the candy industry by creating new and interactive products that play with flavors and colors. - **Seasonal Products Market:** Marketing seasonal products through playful and unique experiences that tap into consumer nostalgia. - **Event and Party Supply Industry:** Providing disruptive and innovative party supplies by introducing playful and unexpected treats during holiday seasons. ## Related on Trend Hunter - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Ghost-Shaped Candies](https://www.trendhunter.com/trends/ghosts-cherry-flavored-candy.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Oversized Mismatched Halloween Candies](https://www.trendhunter.com/trends/sour-patch-kids-monster-heads.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md)