# Halloween QSR Drinkware Starbucks Brews Up Halloween Excitement with New Themed Drinkware By Grace Mahas | Published 2023-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-qsr-drinkware References: [stories.starbucks](https://stories.starbucks.ca/en-ca/stories/2023/starbucks-pumpkin-spice-latte-returns-for-its-20th-year-on-august-24/)  As the spooky season approaches, Starbucks is enhancing the Halloween spirit with its newly launched collection of [Halloween-inspired drinkware](https://www.trendhunter.com/trends/target-x-stanley-halloween). This exciting range is perfect for those who enjoy thematic fun, whether it's the slime-obsessed youngster or the friend who embraces their inner witch. Available for a limited time at participating stores, the collection includes the Green Drip Cold Cup, a glow-in-the-dark creation priced at $42.95, and the Halloween Reusable Hot Cup 6 Pack, featuring six unique designs, available for $27.95. Another highlight is the Black Bling Cold Cup, offering a dazzling color pop at $42.95. Customers using these reusable cups will enjoy a ten-cent discount on their orders, allowing them to savor [Starbucks'](https://www.trendhunter.com/trends/orange-bling-cup) [seasonal beverages](https://www.trendhunter.com/trends/halloween-menu-items), like the new Iced Apple Crisp Oat Shaken Espresso or the beloved Apple Crisp Oat Macchiato, in style while contributing to environmental sustainability. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 71% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Halloween-inspired Drinkware:** Starbucks launches a collection of Halloween-inspired drinkware, including a glow-in-the-dark cup and a black bling cup. - **Thematic Fun:** Starbucks offers a range of Halloween-themed drinkware that is perfect for those who enjoy thematic fun. - **Reusable Cups Discount:** Customers using the Halloween drinkware collection will receive a ten-cent discount on their orders. ### Who This Affects Most - **Retail:** The retail industry can capitalize on the trend of Halloween-inspired drinkware to attract customers and promote seasonal products. - **Food and Beverage:** The food and beverage industry can leverage the popularity of Halloween-themed drinkware to create unique, limited-time offerings. - **Eco-friendly Products:** The eco-friendly products industry can explore partnerships with QSRs to promote the use of reusable cups and contribute to environmental sustainability. ## Related on Trend Hunter - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Glow-in-the-Dark Halloween Mugs](https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Iridescent Orange Cold Cups](https://www.trendhunter.com/trends/orange-bling-cup.md) - [Spooky QSR-Branded Merchandise Lines](https://www.trendhunter.com/trends/seasonal-merchandise.md) - [Halloween-Themed Drink Carriers](https://www.trendhunter.com/trends/target-x-stanley-halloween.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md)