# Holiday-Themed Pop Up Stores Sears Goes Halloween Crazy By Going Like Sixty | Published 2008-09-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-pop-up-totally-ghoul-stores-from-freaks-at-sears References: [nwherald](http://www.nwherald.com/articles/2008/09/11/news/local/doc48c74f5422955320032740.txt) [Halloween kiosks hit the malls](https://www.trendhunter.com/trends/spirit-halloweens) about this time of year, but now a retail giant wants in on their action. Sears plans to have cutting-edge costumes and gadgets in ten Chicago area locations. Sears says this is only the first of many [holiday-oriented pop up stores](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1). Between 3,000 and 5,000 [ghosts, goblins and ghouls](https://www.trendhunter.com/trends/oriental-trading) will be featured in the stores. But if you're looking for the naked witch? No deal. Sears will stay away from the adult-oriented stuff. **Implications** - Specialty holiday products present a multi-million dollar industry with all of the decorations, gifts, costumes and party favors. Christmas is at the top of the list for display purchases with Halloween at a close second, and stores see these occasions as opportunities to carry inventory not usually available in their stores and capitalize on the excitement. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Specialty Holiday Products:** The demand for specialty holiday products presents an opportunity for retailers to expand their inventory and capitalize on seasonal excitement. - **Pop Up Stores:** The rise of pop up stores allows retailers to target specific seasonal events and capture consumer attention with limited-time offerings. - **Multi-million Dollar Seasonal Market:** The seasonal market, driven by occasions like Halloween and Christmas, offers significant revenue potential for retailers through customized product offerings. ### Industries Being Reshaped - **Retail:** The retail industry can leverage pop up stores and specialty holiday products to drive sales and engage customers with unique seasonal experiences. - **Event Planning:** Event planning companies can tap into the demand for specialty holiday products to offer customized decorations, costumes, and party favors for seasonal events. - **E-commerce:** E-commerce platforms can partner with retailers to facilitate the online sale of specialty holiday products, providing convenience and accessibility to consumers. ## Related on Trend Hunter - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [Spooky Pop-Up Launches](https://www.trendhunter.com/trends/spirit-halloween-2024.md) - [Halloween-Inspired Retail Capsules](https://www.trendhunter.com/trends/target-3.md) - [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md) - [Shoppable Halloween Livestreams](https://www.trendhunter.com/trends/shoppertainment-pop-up.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Subtly Spooky Halloween Decor](https://www.trendhunter.com/trends/target-2025-halloween-collection.md) - [Low-Cost Autumnal Accessory Ranges](https://www.trendhunter.com/trends/meijer-halloween-collection.md) - [Halloween-Themed Pet Product Collections](https://www.trendhunter.com/trends/petsmart-thrills-chills.md)