# Spooky Seasonal Marshmallow Treats Halloween Peeps Come in Five Options to Choose From By Michael Hemsworth | Published 2021-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-peeps References: [candyindustry](https://www.candyindustry.com/articles/90042-just-born-introduces-halloween-products) & [justborn](https://www.justborn.com/)  The Halloween Peeps are being launched by [Just Born Quality](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup) Confections for Halloween 2021 to help provide consumers with a variety of friendly options to enjoy on their own or in their favorite recipes. The marshmallows are launching in five varieties to choose from including [skulls, cats, ghosts, monsters and pumpkins](https://www.trendhunter.com/trends/general-mills-halloween), which are all perfectly seasonal in form and ideal for families. The marshmallows contain 50-calories or less each and are being launched in a variety of options including a three-count package and a six-count package priced at $1 and $1.49 to $1.79, respectively. The Halloween Peeps are launching after the brand's hiatus from the holiday in 2020 due to the pandemic and are likely to be favored by consumers young and old alike. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Marshmallow Treats:** The market for seasonal marshmallow treats has potential for further innovation such as healthier options and customizable shapes. - **Halloween-themed Snacks:** The demand for Halloween-themed snacks is growing, creating opportunities for companies to introduce new products and flavors every year. - **Low-calorie Confections:** The trend of producing low-calorie confections can continue to expand, creating opportunities for companies to target health-conscious consumers with seasonal treats. ### Where This Applies - **Confectionery Industry:** The confectionery industry can take advantage of seasonal demand by producing festive products and exploring new methods of producing healthier options. - **Holiday Retailers:** Retailers that specialize in holiday products can benefit from the demand for seasonal treats and expand their offerings to include unique and themed confections. - **Food Packaging Industry:** With rising demand for novel packaging designs to attract consumers' attention, the food packaging industry has opportunities to innovate packaging designs for seasonal confections. ## Related on Trend Hunter - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Festive Marshmallow Treat Ranges](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Holiday Marshmallow Lineups](https://www.trendhunter.com/trends/holiday-marshmallow-lineup.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md)