# Festive Pumpkin Chocolates These Special Halloween Hershey's Kisses Taste Like Pumpkin Spice By Laura McQuarrie | Published 2015-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-hersheys-kisses References: [popsugar](http://www.popsugar.com/food/Hershey-Halloween-Candy-2014-Review-35742691) & [hersheys](https://www.hersheys.com/celebrate/halloween/productdetail.aspx?id=625) One of the flavors that people look forward to most when the autumn season comes around is [pumpkin spice](https://www.trendhunter.com/trends/pumpkin-spice-collection), which is what you'd get a mouthful of if you were to bite into one of these Halloween [Hershey's](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins) Kisses. As well as having appeal for the full fall season, the orange and dark brown wrappers make them especially festive treats for the spookiest holiday of the year. Just like a pumpkin, the inside of these fun chocolates is not the same as the outside—beyond the smooth chocolate exterior, you'll find a white chocolate inner layer with pumpkin flavoring. From cookies and cream to mint and caramel, this line of [Hershey's chocolates](https://www.trendhunter.com/trends/hersheyskisses-pokmon) is a seasonal staple that is easily adapted in flavor and color for any celebration. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pumpkin Spice Craze:** Incorporating pumpkin spice into various food products, like chocolates, will continue to be a popular trend during the autumn season. - **Seasonal Flavor Variations:** Expanding the line of Hershey's chocolates to include more flavor and color variations specific to different holidays and seasonal occasions presents a growth opportunity. - **Hybrid Chocolate Treats:** Combining different flavors and textures in chocolates, like the pumpkin-flavored white chocolate layer in these Hershey's Kisses, will continue to innovate classic confectioneries. ### Where This Applies - **Food and Beverage:** The food and beverage industry, particularly confectioneries, can explore the incorporation of seasonal flavors, like pumpkin spice, to attract consumers. - **Holiday Decor and Entertaining:** The festive packaging of these Hershey's Kisses presents opportunities for the holiday decor and entertaining industry to include them in Halloween-themed desserts and table centerpieces. - **Retail:** Expanding chocolate flavor and color variations, such as Hershey's seasonal offerings, presents growth opportunities for the retail industry to attract consumers looking for seasonal treats. ## Related on Trend Hunter - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Pumpkin-Inspired Chocolate Treats](https://www.trendhunter.com/trends/chocolove-pumpkinshaped-bites.md) - [Bite-Sized Chocolate Pumpkins](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins.md) - [Snacking-Friendly Pumpkin-Shaped Chocolates](https://www.trendhunter.com/trends/reeses-mini-pumpkins.md) - [Pumpkin-Shaped Chocolate Confections](https://www.trendhunter.com/trends/pumpkinshaped-confections.md) - [Festively Elevated Chocolate Treats](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Playful Halloween Candy Ranges](https://www.trendhunter.com/trends/halloween-candy-range.md) - [Break-Apart Pumpkin Spice Chocolates](https://www.trendhunter.com/trends/creme-de-pumpkin-spice-chocolate-orange.md)